Modea Paris  (Paris)

The Fédération française de la couture, du prêt-à-porter des couturiers et des créateurs de mode was established in 1973.

Each year, in January and July, Paris hosts about 30 haute couture and 30 men’s wear fashion shows and again in March and October over a hundred women’s ready-to-wear fashion shows. The Federation sets the shows schedules so avoiding time conflicts to enable both the Press and the buyers to cover the entire collections. Since 1982, the Federation has been using prestigious places located in the very heart of Paris to present the shows: the Cour Carrée and Cour Napoléon in the Louvre, then the Jardin des Tuileries and later the restored Cour Carrée.

In 1994, the rooms of the Carrousel du Louvre were built after a project conceived at the initiative of the Federation, the latter being in charge of the management during collection time. Since then the Carrousel has been the central point from which the Federation sought locations close enough one from the other in order to save transportation time. As a matter of fact, the Federation provides journalists and buyers with transportation means to commute between the various fashion shows locations.

A collaboration has developed in order to organize the various show rooms exhibiting at the same time as the fashion shows and a co-ordination of the Milan and Paris schedules has taken place as well to ensure cohesion of the European presentations. The schedule issued by the Federation is a strong visibility means for the brands as it is sent to some 2,000 journalists and to French and foreign buyers who currently attend fashion shows in Paris.

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