| Increasing
production costs coupled with keen competition in
the industry have been thinning profit margins of
slipper makers in China, pushing many of them to
increase export prices in coming months. Many
suppliers are also shifting their focus from low-end
to midrange and high-end slipper manufacture, which
yield higher profits.
Prices of China-made slippers are expected to go
up by about 10 percent in the next 12 months due to
a number of factors that have been increasing
makers' operational expenses. Raw material costs,
which account for as much as 50 percent of a
slipper's price, have been continuously rising. The
cost of PU resin, one of the main materials for
soles, increased from about US$1,100 per ton in
February 2004 to more than US$1,800 by year-end.
In addition, the labor shortage that has been
affecting nearly all industrial provinces in China's
coastal regions is forcing companies to offer higher
wages to retain or attract skilled workers, spend
more on training, and improve factory and dormitory
conditions. Over the past year, these measures have
added at least 10 percent to most companies'
operating costs.
The shortage of electricity in industrialized
parts of China is likewise presenting a challenge to
suppliers. Many have had to purchase generators in
order to keep production running during the frequent
power cuts.
Even with higher production costs, many slipper
companies could not raise prices in 2004 because of
intense competition in the industry. Growing
overseas demand for China-made slippers has
encouraged more and more companies to join the line,
especially since production does not require
high-technology investments. In addition, many
slipper makers that used to focus exclusively on the
domestic market have ventured into overseas trade,
taking advantage of the China government's decision
in 2004 to lower the registered capital required in
acquiring export licenses.
Competition is especially severe in the low end,
the line offered by most China suppliers. Prices of
low-end slippers have dropped by up to 30 percent in
the past five years, resulting in extremely low
profit margins for makers. Because of this, an
increasing number of suppliers that can afford to
invest large amounts in R&D are now moving into more
upscale production. Even some of the midrange makers
are following suit, though to a lesser degree.
Apart from better-quality materials, design is a
major element in the production of midrange and
high-end slippers. Since their manufacture requires
stronger R&D capability, only a few suppliers are
currently producing these types of slippers. This
enables companies to raise prices of their midrange
and high-end slippers to compensate for overall
higher production costs, without the risk of losing
potential orders.
The prospects of higher profits have also
encouraged some suppliers to shift from plastic to
genuine leather slipper production, especially since
overseas demand for the latter is growing,
particularly in the European Union.
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