ISO 9001:2000-certified Chaozhou Qiaodong has been manufacturing sleepwear, casual wear, evening dresses and wedding gowns for more than 20 years. Sleepwear accounts for 40 percent of output, the sale of which accounted for 80 percent of the company's total turnover.

All sleepwear output is exported to OEM clients based mainly in the EU and North America. Dove of France and Keds of Israel are among the company's major clients.

Products
The company produces low-end and midrange nightshirts and nightgowns, and pajamas for men and women. Knitted designs account for 70 percent of all sleepwear output and women's models, 80 percent.

Sleepwear designs are made mostly of pure cotton, satin, polyester and nylon. The fabric is sourced mainly in Zhejiang province because suppliers there can offer more competitive prices for the material. Accessories such as lace, buttons and ribbons are sourced within Guangdong province.

Prices range from US$1.50 to US$5 per piece or set. Higher raw material and labor costs have affected production expenses, prompting the company to raise export prices up to 5 percent in the next 12 months.

The company invests US$40,000 annually in its 18-person R&D, tasked mainly to develop and improve buyers' designs. However, the team also creates its own designs and releases more than 1,000 new styles each year. It usually takes five days to develop a new model, which is designed mostly by hand.

Manufacturing
Chaozhou Qiaodong's 500-worker, 20,000sqm factory has separate workshops for sampling, cutting, sewing, finishing and embroidery. Printing is subcontracted.

The four-building facility is located five minutes away from downtown Chaozhou. In the sampling workshop, there are 12 workers creating patterns according to design specifications. The cutting section has six cutting boards and six machines sourced from the US. The machines can cut a stack of fabric as thick as 20cm.

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