In 2010, Levi Strauss & Co. launched the dENiZEN™ brand in Asia – the company's first brand launched outside of the United States. "Denizen" means "inhabitant": living in a place, living on earth, and belonging to a community of friends and family. The dENiZEN™ product collection is designed with the standards of construction and craftsmanship that have made Levi Strauss & Co. famous around the world. The dENiZEN™ brand from Levi Strauss & Co. is outfitting consumers today with great-fitting, quality jeanswear and other fashion essentials at affordable prices.
March 19th, 2011, the dENiZEN™ brand officially launches in the United States with a new line of jeans available exclusively at Target® stores and on Target.com. In stores now, dENiZEN™ jeans are specifically designed with the Target® consumer in mind and feature premium fabrics, finishes and fits. Fashionable dENiZEN™ styles are offered for men, women, boys and girls at a great value.
Visit www.denizen.com to learn more.
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