| The Warnaco Group Inc. : Fashion Company Profile on Apparel Search | |||||||||||||||||||||||||||||||||||||||||||||
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Warnaco's history dates back to 1874. The original company designed, manufactured and sold Warner’s corsets to retailers. Since then, Warnaco has evolved into a global apparel leader which designs, sources, markets, licenses and distributes a broad line of intimate apparel, sportswear and swimwear worldwide. The Company's products are sold under several highly recognized brand names, including, but not limited to, Calvin Klein®, Speedo®, Chaps®, Warner's® and Olga®. The Company’s products are distributed domestically and internationally, primarily to wholesale customers through various distribution channels, including major department stores, independent retailers, chain stores, membership clubs, specialty and other stores, mass merchandisers and the internet. In addition, the Company distributes its Calvin Klein branded products through dedicated Calvin Klein retail stores, and as of January 3, 2009, the Company operated 902 Calvin Klein retail stores worldwide (consisting of 88 full price free-standing stores, 83 outlet free-standing stores, one on-line store and 730 shop-in-shop/concession stores). There were also 586 Calvin Klein retail stores operated by third parties under retail licenses or franchise and distributor agreements. The Company also operates one Speedo on-line store. For the fiscal year ended January 3, 2009, approximately 45.6% of the Company’s net revenues were generated from domestic sales and approximately 54.4% were generated from international sales. In addition, approximately 21% of net revenues were from direct to consumer sales. The Company owns and licenses a portfolio of highly recognized brand names. The trademarks owned or licensed in perpetuity by the Company generated approximately 45% of the Company’s revenues during Fiscal 2008. Brand names the Company licenses for a term generated approximately 55% of its revenues during Fiscal 2008. Owned brand names and brand names licensed for extended periods (at least through 2044) accounted for over 88% of the Company’s net revenues in Fiscal 2008. The Company’s highly recognized brand names have been established in their respective markets for extended periods and have attained a high level of consumer awareness. Brand Highlights: Calvin Klein Underwear : Since its inception, Calvin Klein Underwear for Men and Women has led the market by offering consumers cutting-edge design, innovative fabrics, and exceptional fit and quality. Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear. Some information on this page is time sensitive. You can visit the Warnaco website for the most current information about The Warnaco Group at http://www.warnaco.com ML61209 Learn more about fashion brands and the most popular fashion brands. Return to the Apparel Search main page or the Fashion Company Directory.
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