The first
edition of
Lingerie
Americas
at
WWDMAGIC,
held
February 12
15 at the
Las Vegas
Hilton, was
a success,
attracting
1,612
visitors,
including
intimate
apparel
boutique
buyers as
well as
general
ready-to-wear
buyers. The
combined
force of
MAGIC
International,
the
premier
fashion
trade event
in the
world, and
Lingerie
Americas,
North
America's
finest and
most
respected
intimate
apparel
trade show,
offered
visitors a
unique
opportunity
to discover
the newest
trends.
Our first
experience
with MAGIC
International
has been
wonderful
and resulted
in
a
successful
event.
Together, we
offered the
best to
visitors and
exhibitors
alike,
said
Mr. Patrice
Argain, CEO,
Lingerie
Americas.
Certainly
we can only
grow in Las
Vegas.
Lingerie
Americas
brought an
invaluable
additional
resource to
our
retailers
creating a
more
comprehensive
show for
them to
shop,
said
Christopher
Griffin,
Show
Director of
WWDMAGIC and
MAGIC kids.
We look
forward to
connecting
the
largest
gathering of
specialty
retailers in
the world
with the
best in
intimate
apparel
at
another
successful
show
together
this
August.
Some of the
best
intimate
apparel
brands in
the industry
put their
trust
in the new
event.
Aubade,
Biatta
Intimates,
Calida,
Chantelle,
Fantasie,
Felina,
Gossard,
Hanro,
Jezebel,
Natori,
Princesse
tam.tam,
Shirley of
Holllywood
and Simone
P
r
le
were
among the
many busy
exhibitors
at the show.
Designer
Carol Malony
said,
I
wanted to be
part of the
magic of the
MAGIC. Where
else
is there a
million
square feet
of product
being
displayed? I
wanted to
get
people to
cross over.
Scott Parker, brand and operations manager of UK-based Made by Niki lingerie reported not having a full schedule of appointments but seeing a healthy amount of buyers from traffic.
In addition
to meeting
with
manufacturers,
buyers
attended the
Eveden Inc.
Fit
School
Seminar,
held daily
during the
show.
Frederika
Zappe (Eveden
National Fit
Specialist)
demonstrated
basic to
advanced
techniques
for fitting
full-busted
and
full-figured
customers.
The next edition of Lingerie Americas at WWDMAGIC, scheduled for August 25-27, 2008 at the MAGIC Marketplace at the Las Vegas Hilton, will feature an expanded floor space with more exhibitors as well as special attractions and events designed to increase the visibility of the new show within a show.
About MAGIC International
Every August
and
February,
the fashion
industry
converges on
Las Vegas
for the most
influential
event in the
business
the MAGIC
Marketplace.
The next
event takes
place
August
25-27, 2008,
in the Las
Vegas
Convention
Center and
Hilton. For
information,
call
(310)659-5380
or log onto
www.MAGIConline.com.
MAGIC
International
is a
subsidiary
of
Advanstar
Communications,
the world's
largest and
most widely
recognized
organizer of
trade
shows for
the apparel
industry
producing
the MAGIC
Marketplace
in Las Vegas
featuring
MAGIC,
WWDMAGIC,
MAGIC kids,
Sourcing at
MAGIC,
PROJECT, and
Pool.
About Lingerie Americas
Founded in August 2002, Lingerie Americas Trade Show's mission statement is to provide the industry with a global networking platform offering a professional environment for Intimate Apparel and Swimwear manufacturers to introduce their new collections, and the opportunity for North American retailers to discover the best selection of brands from all over the world. With two editions each year in New York City and with its August 2007 launch in Las Vegas, Lingerie Americas has become the not-to-be missed event of the industry.
The organization focuses on providing excellent service via its pre-registration, complimentary newsletters, on-line exhibitors list, thought-provoking seminars, discounted rates on hotel bookings, complimentary lunch and breakfast, copies of major international trade press, and more.
Dates for
the 2008
editions of
Lingerie
Americas New
York are
February
24-26, and
August
3-5,
at The
Altman
Building and
Metropolitan
Pavilion.
Lingerie
Americas at
WWDMAGIC
dates
are February
12-15 and in
August 25
27.
Learn about
MAGIC at
their
profile page
here on
Apparel
Search.
You may have interested in women's lingerie stores and our women's lingerie guide.
