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Italian versus Spanish Design
By Pam Bates
I recently worked as Special Features Manager for two lifestyle exhibitions,
and as part of my brief, I had to deliver catwalk design shows for both a
Spanish and Italian show.
The Italian show, Viva Italia, was a huge success, easy to source designer
outfits - we had some fabulous clothes and everyone fell over themselves to
show on the catwalk. There was a huge enthusiasm amongst retailers,
designers and models. Everything was enthusiastically received by the
viewing public and for the next show, I have people lining up to take part.
Everyone in the fashion industry are proud to be Italian - I can't wait
until the next show.
The Spanish show, Viva Espana, was still a great success, but it was so
difficult to source designs that were Spanish. I contacted the PR teams who
mostly came back with a resounding 'No'. Why? They want to be seen as
International Designers. Refusals from Adolfo Dominguez, Mango and Zara were
a huge surprise to me, as their clothes are very popular and would have been
wonderful. Thank goodness for the wonderful PR team for Armand Basi - they
were warm, friendly and incredibly helpful. Why are the Spanish not proud of
their designs? Any ideas?
Pam Bates
Special Features Manager, Viva Espana/Viva Italia 2006
Article Source:
http://EzineArticles.com/?expert=Pam_Bates
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