San Francisco, CA – April 18th, 2008—Chucho™, an emerging Latino-based clothing brand for men and boys, will leave its mark by participating in the Latino Spotlight Event during the Newport Beach Film Festival. Chucho™ will gift vintage-inspired coffee colored “Casa Luker” tees to 400 film lovers and Hollywood enthusiasts in the event gift bags. The event will be held at the Orange County Museum of Art on Sunday, April 27, 2007.

Founded in 1999, the Newport Beach Film Festival is a unique film expo that showcases over 350 works from around the world. The multicultural film festival has become an acclaimed leader in premiering a range of work from around the globe, including features, shorts, documentaries and animation. This year, it will feature the Latino Spotlight Event, a showcase celebrating the exciting realm of Latino cinema.

“We are delighted to participate in the Newport Beach Film Festival’s Latino Spotlight,” said Molly Robbins, Chucho™ Founder and President. “It is an extraordinary opportunity to reach out to all film aficionados celebrating Latino Cinema during this unique and wonderful event.”

Chucho’s motto “Esta marca es para ti” (This brand is for you) tells the story. It was created by Mexico City native Molly Robbins, along with its ‘sister’ brand, Palomita®, to embody the essence of the Latino lifestyle while providing a platform for individual style. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies, including tire manufacturers, cement companies, beverages, confections, and iconic characters and artistically incorporates them into the Chucho™ brand. By featuring designs that highlight these popular Hispanic images, Robbins hopes to create a brand that balances a modern and fresh look with the nostaligia of Latino pride. The Chucho™ lifestyle is about the young man who enjoys casual clothing and lives with an adventurous spirit.

Chucho™ is manufactured and distributed by Dr. Lucky’s and is available at major retailers and specialty stores throughout North America, including Wal-Mart and Mervyn’s, as well as the brand website www.ropachucho.com.