Beginning in 2008, Nike and Lance Armstrong are bringing the LIVESTRONG™ Collection of workout and running apparel and footwear to retailers nationwide. In an unprecedented move, 100 percent of Nike’s profits from the entire LIVESTRONG collection will go to the Lance Armstrong Foundation (LAF).

In 2004, Nike and Lance Armstrong first teamed to create the LIVESTRONG™ wristband, of which more than 70 million have been sold, to date. The proceeds, or $1 for each band, have also gone to the LAF.  Since 1997, the LAF has been uniting people in an effort to fight cancer. Armstrong battled back from cancer in 1999 to win the first of his record-setting 7 Tour de France titles. He credits his commitment to making the most of each day and living strong as guiding him throughout his recovery and return to competitive sports.

Nike and Lance Armstrong are now giving people a new way to support the LAF and the ongoing battle to overcome cancer with the launch of the LIVESTRONG™ Collection of apparel, footwear and accessories for men, women and kids.

“Lance is a cancer survivor and one of the world’s greatest athletes,” said Mark Parker, Nike Inc.’s President and CEO. “Lance is a symbol of hope against adversity for everyone. In 2004 Nike created the LIVESTRONG™ wristband which has sold more than 70 million pieces to date and helped raise millions. Nike is proud to continue supporting the LIVESTRONG™ campaign with this new collection where all Nike's profits from the collection will go to the Lance Armstrong Foundation.”

The LIVESTRONG™ Collection represents a commitment to human potential and to overcoming adversity. Inspired by Armstrong, the collection is designed for training, and running allowing people to enjoy performance athletic product while also helping others to live strong. 

“Nike has supported me since the beginning of my career, and throughout my fight against cancer,” Armstrong said. “They have helped the Lance Armstrong Foundation become what it is today by creating the LIVESTRONG™ wristband. I’m proud to be part of the next chapter with Nike launching the new LIVESTRONG™ Collection, with 100 percent of the profits going to the LAF.”

The LIVESTRONG™ Collection can be purchased online at www.niketown.com and www.LIVESTRONG.org. 
 

NIKE, Inc., based near Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; NIKE  Bauer Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel

Lance Armstrong Foundation

The Lance Armstrong Foundation (LAF) unites people to fight cancer. The Foundation believes that unity is strength, knowledge is power and attitude is everything. We provide the practical information and tools people battling cancer need to live life on their own terms. We take aim at the gaps between what is known and what is done to prevent death and suffering due to cancer. We engage the public at large to pursue an agenda focused on preventing cancer, ensuring access to screening and care, improving the quality of life for people affected by cancer, and investing in needed research. Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the LAF is located in Austin, Texas. UNITE at LIVESTRONG.org.