Cr
me boutique in Beverly Hills is now under new ownership and offering fresh new labels and price-conscious yet stylish clothing and accessories. Now owned by sisters Jenny and Linh Vu since August 2008, the savvy shop just off Beverly Drive carries popular brands including Collective Clothing, Collective Concepts, Moon Collection, Trinity, Lust 4 Luxe handbags, Camenae handbags, Beryll and more. 

Catering to women in the 18 to 45 year old range, Cr
me features clothing ranging from playful contemporary to professional work clothing at price points of $14.50 to $150. From $14.50 t-shirts, $21-$31 on up for dresses and tops/blouses, $45 and up on denim, $10 and up for jewelry, to $65-85 on jackets and outerwear for fall and winter.  Handbags and accessories from labels including Anissa and Lanablu are also in stock. Cr
me is currently offering their higher end clothing at 75 percent off its regular retail price, with labels including Nicole Miller, Elissa Coleman, Plan B, Walter, Robert Rodiguez, and more.

For holiday gift-giving and wintertime, scarves are a tremendous hit.  Light, soft and fashionable, these scarves are the
cr
me de la cr
me
to any outfit.  Cr
me's scarves are also budget friendly, starting at $20.  Swarovski crystal iPhone and Blackberry cases, Bluetooth headsets, are also great for gifts. Cr
me also gives customers the option to custom-add Swarovski crystals to any product/gift item.

Cr
me sets itself apart with personalized attention to customers and a desire to find pieces that reflect each customer's unique style.  Despite their prestigious location in the heart of Beverly Hills, co-owner Linh envisions Cr
me as
a place where style lives for everyday people
and customers return often for their next must-have item.

Located at 9465 Charleville Blvd. (at Beverly Drive), Beverly Hills, CA 90212, Cr
me is open Monday-Saturday, 10:30 a.m. to 6 p.m.

In addition to their retail location, Cr
me has an ecommerce site for shoppers nationwide, www.cremebeverlyhills.com