Founded in February 2005, YouTube is the
world's most popular online video community, allowing millions
of people to discover, watch and share originally-created
videos. YouTube provides a forum for people to connect, inform,
and inspire others across the globe and acts as a distribution
platform for original content creators and advertisers large and
YouTube allows people
to easily upload and share video clips on www.YouTube.com and
across the Internet through websites, mobile devices, blogs, and
participate in the YouTube community by watching, sharing, and
commenting on videos. People can see first-hand accounts of
current events, relive their favorite TV moments, find videos
about their hobbies and interests, discover new artists and
filmmakers, and even uncover the quirky and unusual.
As more people capture
special moments on video, YouTube is empowering them to share
their experiences, talents, and expertise with the world.
Some of the site's
- Video embedding:
Users can insert a YouTube video into Facebook and MySpace
accounts, blogs, or other Web sites where anyone can watch
- Public or private
videos: Users can elect to broadcast their videos publicly
or share them privately with friends and family upon upload.
Users are able to keep track of their favorite users' new
- Record from
Webcam: Users with a webcam and Flash software are able to
instantly record video responses or normal videos onto the
site rather than having to prerecord and then upload the
- TestTube: This is
an area where YouTube engineers and developers conduct alpha
testing for new features in development. Users are
encouraged to participate in the development process and are
welcome to evaluate the feature.
By registering, users
are able to upload and share videos, save favorites, create
playlists, and comment on videos. YouTube is building a
community that is highly motivated to watch and share videos.
The YouTube service is free and will be supported by
Part of YouTube's goal
is to extend its reach beyond the Internet browser and enable
users to discover and share compelling video content. As part of
this, YouTube continues to innovate and enhance its APIs and
tools. This includes wholesale access to its extensive video
library, worldwide audience, and the underlying video hosting
and streaming infrastructure that powers the site, giving users
yet another way to engage the world of video and actively
participate in the YouTube community wherever they are, whenever
The YouTube Community
YouTube is a place for people to engage in
new ways with video whenever and wherever they want. YouTube
began as a personal video sharing service, and has quickly grown
into the world's leading video community on the Internet.
YouTube offers a
community for everyone, including personal video creators such
as cooking, beauty, health and fitness experts; aspiring and
professional musicians; amateur and established filmmakers;
comedians; and professional content owners.
The community is truly
in control on YouTube and they determine what is popular on the
site. Discovery is at the heart of YouTube and we continue to
create new features to help our users discover and share
compelling content, for example through featured videos, related
videos, and guest editors.
We are focused on
building the best user experience and the best platform for
people to broadcast their videos around the world. We want our
users to continue to unleash their creativity and share their
talents with a global audience.
The explosion in
consumer devices with video capability continues to give people
control over the videos they record, watch, and share, and
YouTube is dedicated to making their experience as easy,
seamless and entertaining as possible across the Internet and on
YouTube will always be
an open community and we encourage users to send in their
thoughts and comments about their experiences on the site.
YouTube understands that each and every user makes the site what
it is and welcomes them to get involved to help create new
features and be a part of new developments on the site.
YouTube also is
actively exploring a variety of ways to help the community to
monetize content through programs like the User-Partner Program
and YouTube Nonprofit Program, and we are dedicated to
continuing to create new and innovative programs in this area.
At the end of the day,
it's all about the community and we will continue to do what we
can to make the user experience a prosperous one.
Traffic and Stats
People are watching hundreds of millions of
videos a day on YouTube and uploading hundreds of thousands of
videos daily. In fact, every minute, 20 hours of video is
uploaded to YouTube.
Our user base is broad in age range, 18-55,
evenly divided between males and females, and spanning all
geographies. Fifty-one percent of our users go to YouTube weekly
or more often, and 52 percent of 18-34 year-olds share videos
often with friends and colleagues. With such a large and diverse
user base, YouTube offers something for everyone.
Marketers have embraced the YouTube
marketing platform and as an innovative and engaging vehicle for
connecting with their target audiences, and they are increasing
sales and exposure for their companies and brands in many
different ways. In some cases they run video advertising, such
as InVideo Ads or YouTube video ads, but they are also
sponsoring contests, creating brand channels, and adding their
own original content to the site. This model is a natural fit
for our community because it follows one of the general
philosophies of the site itself
user experience comes first. Our
community has defined what works in this space, and we'll
continue to innovate based on their feedback.
There are several
other ways for users, partners, and advertisers to benefit from
engaging with the millions of people who make up the world's
largest online video community:
- YouTube Insight:
A free tool offered by YouTube that allows anyone with a
users, partners, or advertisers
detailed statistics about the videos that they upload to the
- The YouTube
Partner Program: Original content creators have the chance
to generate revenue from their work and receive the same
promotional benefits afforded to YouTube's other
professional content partners.
You can learn about
advertising on YouTube on our very own
YouTube and Google
YouTube is an independent subsidiary of
Google Inc., having been acquired by the leader in search and
online advertising services in November of 2006.
Google and YouTube
share the vision of enabling anyone to find, upload, watch and
share original videos worldwide, and the dedication to innovate
with video to offer compelling services for our users and for