FOR IMMEDIATE RELEASE:
Magalad/ San Paredes Show
Benz Fashion Week LA
When: March 17,
825 N. La Cienega Blvd.
Los Angeles, CA 90069
Contact: Debra Stevenson @213-624-1070 [email protected]
The Los Angeles Art Association
and Apparel Search are pleased to
announce their debut collaboration during the upcoming Mercedes Benz Fashion
Week LA. The two arts organizations will co-sponsor a presentation for
avant-garde apparel firm San Paredes designed by Paul Magalad.
The installation show will integrate live models, abstract art and a guest DJ,
taking place on March 17, 2005 from 7:30pm
10pm at Gallery 825 on La Cienega
Australian-born Paul Magalad creates the iconoclastic San
Paredes collection, counting Hilary Swank, Marissa Tomei and Shirley Manson
as just a few of his adventurous supporters. He outfitted Mrs. Hubert Davis on
the red carpet (2005 Oscar Nomination Hardwood) and Lindsey Lohan in Freaky
Friday. Paul's guerrilla-style show during October's Fashion Week took place
in a Chinatown parking lot and was featured on PBS: The Huell Hauser Show.
The Los Angeles Art Association hosts two exhibition spaces on La
Cienega Boulevard in Los Angeles and at its Annex at Bergamot Station, Santa
Monica. In it's 80th year, they provide emerging, undiscovered artists and the
public with unique exhibitions and programs as well as a forum for exchange and
education through lectures, workshops and networking opportunities.
a leading online resource for the fashion industry, provides free data and links
to all major fashion publications. Founded in New York, the organization covers
and reports on fashion events nationwide. It has long been their goal to
increase support for West Coast fashion and this co-sponsorship with LAAA
signals the first of many future collaborations.
The show is produced by The Skyline Studios, a full-service design
firm in the Fashion District. Founded 2 years ago by Carlos Alberto Gutierrez
and Debra Stevenson, the studio offers interdisciplinary support to the
Interiors, Graphics and Fashion communities. We design for many brands showing
during Fashion Week sites Debra but hosting this event is a more visceral way
of showcasing local talent.
Full capacity attendance is expected at this gallery party, which coincides
with the Marc Jacobs store opening and Coco Kliks event at Bliss, both on the
same night and only 2 blocks away. Buyers and members of the press are
encouraged to take advantage of the proximity and attend all 3 festive soires.
The Skyline Studios
West Coast Bureau, Apparel Search
308 E. Ninth Street Suite 311
Los Angeles CA 90015
Email: [email protected]
Web Portfolio: www.theskylinestudios.com