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Nike All Conditions Gear Takes Root on the Web

From: ASAP

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Nike All Conditions Gear announced the launch of the company's first brand web site, nikeacg.com. The flash-based site serves as a platform for in-depth information about ACG outdoor footwear, apparel and equipment and the sources of its inspiration.

"The site allows ACG to communicate in a deep, meaningful way with the outdoor community," said Rob Mitchell. "Nike has so many stories to tell from a design and product development perspective, and ACG specifically has a rich community of partners, athletes and employees that inspire us. The web is an excellent medium for us to share these stories."

Fall '02 product information will pervade the site, with a primary focus on the heralded Oregon Series. Visitors can also dive deeper into the ACG footwear weartesting program, the latest from the Ford Gorge Games and profiles on our partners, professional athletes and employees. Interested buyers can purchase product from ACG's online shop, powered by Altrec.com, or by visiting their local Nike ACG dealer listed in the dealer locator. The current launch represents the initial phase of the site, with expanded content, features and functions to follow in consequent months.

The announcement comes in the midst of the Ford Gorge Games, of which ACG is the official footwear and apparel sponsor. Over 40,000 estimated spectators will attend the world's preeminent outdoor competition this week in Hood River, Oregon, where they will have the opportunity to log onto the new site at ACG web kiosks.

Nike ACG is a Division of NIKE Inc., based in Beaverton, Oregon. Spawned from Nike's desire to bring innovation to all athletes, and inspired by the outdoor playground that is Oregon, Nike All Conditions Gear was founded in 1988. Through the employment of proprietary materials and technologies, purposeful design, and hybrid creativity, Nike ACG delivers athletic performance product in the zones of trail, river and snow sports. For additional information about Nike ACG, its products and business practices, visit nikeacg.com or nikebiz.com.

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