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Children's Place Agreement

From: ASAP

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Planalytics Inc. announced that specialty apparel retailer The Children's Place Retail Stores Inc. has signed an agreement to access Impact LR(TM), an Internet-based application that measures the specific effects of future weather on consumer demand by product, location, and time. The Children's Place will use Impact LR to help in planning store allocations and promotions for seasonal apparel, including swimwear, shorts, and outerwear. Impact LR provides retailers and manufacturers with knowledge of how weather has and will influence their business up to one year in advance in order to support more for effective planning and forecasting, product distribution and allocation, and advertising and promotion timing. "All retailers feel the effects of unanticipated weather, but specialty apparel retailers are especially vulnerable because so much of their inventory is weather dependent," said Frederic Fox, President and CEO of Planalytics. "On the other hand, apparel retailers can benefit greatly when they align their plans with future weather-driven consumer demand."

The Children's Place Retail Stores, Inc. is a leading specialty retailer of high quality, value-priced apparel and accessories for children, newborn to age twelve. The Secaucus, NJ-based, company designs, contracts to manufacture and sells its products under the "The Children's Place" brand name. Currently, the Company operates 520 stores in 46 states. The Company also sells its merchandise through its virtual store located at www.childrensplace.com.

Wayne, PA-based Planalytics (www.planalytics.com) is a supply chain planning and optimization technology company that helps companies make more effective and profitable decisions by forecasting weather-driven changes in supply, demand and prices for products and services. Companies in all industries use Planalytics' technologies to avoid squandered opportunities and poor financial results caused by the unanticipated impact of weather volatility.

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