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Mothers Work Inc. Appointment

From: ASAP

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Mothers Work, Inc. the world's leading maternity retailer, today announced the appointment of Ed Krell to the position of Chief Financial Officer. Mr. Krell will be responsible for all financial reporting, financial planning and analysis and financial control, inventory control, sales audit, sales reporting, accounts payable, and payroll. He will report directly to Dan Matthias, CEO of Mothers Work, Inc. Mr. Krell joins Mothers Work with 18 years in the financial arena. He got his start at Kidder, Peabody & Co., Inc. after earning his B.A. in Economics from Harvard University and his MBA from Stanford University. Prior to joining Mothers Work, he was a key member of the management team at London Fog Industries, where he rose through the ranks to the position of Executive Vice President and Chief Financial Officer. "We welcome Ed to Mothers Work," said Rebecca Matthias, President and Founder of Mothers Work, Inc. "We are extremely excited to have someone with Ed's strong financial and apparel industry experience join our senior management team to help lead our future financial initiatives as we drive our market leadership in the maternity industry." Mothers Work, Inc. is the leading maternity retailer in the world, operating 939 stores at all price points: A Pea in the Pod(R), the luxury brand, Mimi Maternity(R) for contemporary higher priced apparel, Motherhood Maternity(R), a moderate pricing concept with over 750 stores and outlets in all 50 states, and www.maternitymall.com.

The Company cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or made from time to time by management of the Company, including expected results of operations, involve risks and uncertainties, and are subject to change based on various important factors. The following factors, among others, in some cases have affected and in the future could affect the Company's financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any such forward-looking statements: changes in consumer spending patterns, consumer preferences and overall economic conditions, the impact of competition and pricing, continued availability of capital and financing, ability to develop and source merchandise, and other factors set forth in the Company's filings with the Securities and Exchange Commission.

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