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Innovo Group New Corporate Site

From: ASAP

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Innovo Group Inc. (NASDAQ: INNO) , a sales and marketing organization designing and selling craft, accessory and apparel products to the retail, specialty and premium markets, announced today that it has launched a new and expanded corporate Internet site, www.innovogroup.com. The website, which was designed by CA Web Design, Inc., provides in depth information on both the company and its Innovo Inc., Innovo Azteca Apparel, Inc. and Joe's Jeans subsidiaries.

Jay Furrow, President of Innovo Group, said: "the creation of this new web site, coming just a month after the launch of our new Joe's Jeans site, http://www.joesjeans.com/, further demonstrates the innovation, imagination and creation that are hallmarks of our superior, quality products. It also highlights our continually growing lines of crafts, accessories and apparel for men, women and children.

"Moreover," said Furrow, "it also underscores the viability of our strategic direction as we seek to maximize shareholder value."

About Innovo Group Inc.

Innovo Group Inc. through its subsidiaries Innovo Inc., Innovo Azteca Apparel, Inc. and Joe's Jeans, is a sales and marketing organization designing and selling craft, accessory and apparel products to the retail and premium markets. The Company's craft products include canvas and denim totebags and aprons. The Company's accessory product line is comprised of such products as licensed and non-licensed backpacks, totebags, waist packs and handbags. The company's apparel products consist of knit shirts and women's high-end denim jeans and knit shirts featuring the Joe's brand. For more information, visit the company web site at http://www.innovogroup.com/.

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