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Intimate Apparel Salon March 2003

From: ASAP

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The Intimate Apparel Salon, March 2 - 4, 2003, New York, New York With 1,378 verified attendees the March edition surpasses expectations.

Strong increase in international participation with attendees representing 40 states and 24 countries

Intimate Apparel Salon highlighted 220 of the industry's leading lingerie, sleepwear, loungewear and accessory lines

INTIMA America will move to the North Pavilion of the Jacob Javits Center for the August edition

New York, NY: Messe Frankfurt and Exposition Associates partnered for the first time in producing the 13th annual Intimate Apparel Salon held in New York City from March 2 - 4, 2003. The producers reported that the event - one of three to be produced in New York this year - exceeded expectations. In spite of the current economic climate, verified attendance at the show exceeded last year's numbers by 10%. A total of 1,378 attendees representing 40 U.S. states and 24 countries enjoyed the expanded event located on four floors of New York's Millennium Broadway Hotel. The Intimate Apparel Salon, specializing in fine lingerie resources, elegant sleepwear and related accessories, offered a sweeping array of new fashion presentations with 135 exhibitors from 8 countries showing 220 lines. The expanded exhibit space required the addition of another floor at the Millennium Hotel, providing a more relaxed sale, viewing and networking environment.

In spite of anemic economic conditions, many exhibitors reported strong sales results. Prominent trade buyer delegations from Canada, Brazil, Lebanon, the Netherlands, Spain and the United Kingdom were noted on the show floor. Overall the international participation at this year's Intimate Apparel Salon increased impressively including buyers, press, VIPs and exhibitors from a total of 24 countries. This global community of attendees confirmed The Intimate Apparel Salon as the "must see" event during Market Week in New York.

Messe Frankfurt, Inc. President Roland Bleinroth stated, "Visitors to this industry event had a great opportunity to experience a wide spectrum of new and exciting collections. In particular the New Designer Showcase added excitement and complemented the diverse and innovative products displayed by the major brand exhibitors. This special section gave our first-time exhibitors and upcoming designers a unique venue to present their latest designs on a national as well as international level. We were excited to welcome 43 first-time exhibitors to The Intimate Apparel Salon for the March edition."

Some of the prominent names showcasing their latest collections included: Alba, Arianne, Bedhead, Calida, Celestine, Claire Pettibone, Cosabella, Cultura Intima S.A., Eberjey Intimates, Fernando Sanchez, Flora Nikrooz, Gossard, Hanro, Leigh Bantivoglio, Nick & Nora, Papillon Blanc, Patricia Fieldwalker, P. Jamas, On Gossamer, Oroblu, Sabrina Nadal, and many more.

Carol Bigman, Principal of Exposition Associates, L.L.C., said, "Consolidating The Intimate Apparel Salon with the marketing power and worldwide reach of Messe Frankfurt has created a global and very cost- effective fashion showcase in New York. The show has stood the test of time and has grown to be a key venue in the buying cycles of our market."

Upcoming intimate apparel fashion events are INTIMA America featuring The Intimate Apparel Salon from August 3 - 5, at the North Pavilion at the Jacob Javits Center. This show will feature fabulous on-site fashion shows and an informative educational seminar program led by many of the industry's leading personalities. To close out the year, The Intimate Apparel Salon will return to the Millennium Broadway Hotel from November 2 - 4.

Messe Frankfurt hosts additional INTIMA events in Japan and Brazil.

Thank you for taking the time to read this fashion industry news on the Apparel Search website.

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