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INNOVATIVE WOMEN’S TRAVEL CASE CARRIES IT ALL IN STYLE

From: ASAP

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INNOVATIVE WOMEN’S TRAVEL CASE CARRIES IT ALL IN STYLE The OverAchiever BagTM Multitasks Like The Pro’s

Tired of leaving your (fill in the blank) at home while rushing to work? Frustrated with packing bag after bag to fit all the necessities for a business trip? Those days are finally over with the introduction of the Coakley™ Business Class Collection for women, the perfect hybrid of a briefcase, laptop bag and purse. The Coakley™ Business Class Collection premiers with two travel case styles featuring a Patent Pending pocket-on-pocket organization system that provides dedicated spacious compartments for virtually all business and lifestyle essentials. Both the Portfolio Case and versatile Soft Tote are fashionably designed to integrate the contents of your purse, (phone, keys, pens, wallet, etc.) with up to a 17” screen size laptop computer, power cords, PDA, MP3 player, files, calendar – plus extras - for quick and easy access. No more digging in the dark depths of a bag to find your stuff. -more- “The day the airlines restricted luggage to two carry-on bags, including my handbag, I found myself at baggage claim for the first time in 15 years since I started my business travel career,” stated Mary E. Repke, CEO of Coakley Business Class, LLC. “I vowed on that trip to design a better solution for my business and personal needs. I didn’t realize so many women were experiencing the same frustration.” Repke examined the briefcase, laptop and tote bag industry and interviewed more than 200 women in her quest to define the perfect bag. Research uncovered that professional women – whether commuting to the office or traveling on business – did not have an appropriate case that fit their needs. Once the Coakley Business Class Collection was conceived, and after pouring over thousands of designs on the market, Repke filed utility patents protecting the pocket system she designed to purposely fit and organize virtually all personal and business items one needs while on the go. The Coakley Business Class Collection’s dedicated pocket system limits the number of bags to one. Each style is chic and flexible yet these elegantly designed, travel-savvy cases combine the durability of luggage with the style elements of high fashion handbags. Both cases feature the following: • A flexible, integrated pocket-on-pocket organization system with leather and stretch neoprene pockets. This system is efficiently layered and provides ample room for personal and business items. • Dual-entry zippered pocket formed along the inner exterior surface to secure valuables, like a wallet, yet offer easy access. • Padded interior laptop compartment with stretch neoprene sides. Fits small to large laptops and offers easy removal during airline security checks. • Full-length, tubular wrap-around straps offering weight balance and durability with a comfortable grip. • Form-fitting sleeve (Portfolio) or pocket (Soft Tote) that secures the bag to most carry-on luggage handles.

Unique to its design, the Portfolio is sophisticated, tailored in style with an expandable, retractable leather top to protect items stored inside. The Portfolio comes in black with a luxurious lilac interior featuring the Coakley Business Class monogram stitched in an elegant jacquard print and is being introduced for $375 MSRP. The Soft Tote design appeals to a more casual user with its supple, semi-collapsible style. Its magnetized side gussets provide expansion capabilities, when needed, and it features interior end dividers that are nylon backed, forming sidewall pockets for water-resistant storage to protect bag contents from condensation on water bottles or wet umbrellas. A spare pair of shoes can easily fit in these sidewall pockets, too. The Soft Tote comes in a rich tan nylon with warm brown leather trim and complemented with a begonia pink interior that is stitched with the Coakley Business Class monogram in an elegant jacquard print. The Soft Tote is available fo! r $325 MSRP. The Coakley Business Class Collection is launching in April at www.coakleybusinessclass.com as well as at Luttman’s Luggage in Princeton, N.J. Future plans include expanded distribution at select upscale luggage and handbag retailers and e-tailers nationwide.

Coakley™ Business Class, LLC, a privately held company based in Morristown, N.J., has invented a new category of business cases specifically designed for the way professional women want to work and travel. The product line delivers the perfect hybrid of a briefcase, laptop bag and purse into an intelligent and fashionable travel savvy solution. It features the industry’s first patent-pending pocket-on-pocket organization system in a contemporary design and answers the need for function and style. For more info. contact [email protected]

Posted March 2005 ASAP Fashion News Fast - Fashion news for the apparel industry and consumers to learn more about the clothing business.

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