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Organic Cotton, Wildlife & Nordstrom's California

From: ASAP

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Environmentally friendly clothing from Wildlife Works(R) helps consumers play their role in Consumer Powered Conservation(TM), just in time for Earth Day.

"Our product line seems to have struck a chord with a certain hip, environmentally aware demographic," according to Wildlife Works (http://www.wildlife-works.com/) Founder and CEO, Mike Korchinsky. "People buy the line, not only because of the design and styling, but also because of our direct connection to wildlife conservation.

"In turn, the demand for our products allows us to provide jobs in wildlife communities, so the more we sell, the more wildlife we can protect. At present, all of our proceeds go toward our wildlife programs which include our 100,000 acre wildlife sanctuary in Kenya."

Additionally, some of the country's leading fashion retailers including Nordstrom, have gotten behind the concept. "We're excited about introducing the line. Some of our customers certainly do have an environmental awareness and a collection like Wildlife Works has extra appeal to them," says Carrie Kern, Central States Buyer for Nordstrom.

Worn by notable celebrities like Charlize Theron, Sandra Bullock, Amy Smart, Catherine Zeta-Jones, and Helen Hunt, Wildlife Works line of organic cotton clothing is available at trend retailers such as Dari, Fred Segal, Canal Jean Company, and Nordstrom.

"They're a highly demanded item -- the tee shirts are adorable and people feel really good about supporting wildlife; they're buying multiple shirts, passing the word along to their friends," says Melanie Shatner, owner, Dari Boutique.

Wildlife Works vision is to harness the power of the global consumer to create innovative and sustainable solutions for wildlife conservation. "We call our radical new approach: Consumer Powered Conservation," says Korchinsky. Korchinsky's vision has garnered enthusiastic support from the conservation and sustainable development communities, including such dignitaries as Hon. Andrew Young, Dr. Jane Goodall, and Dr. Richard Leakey.

"It's not often we find a corporation whose spirit and mission reflect our own. But Wildlife Works is one such company. They not only recognize the critical need to protect wild animals and their habitats, Wildlife Works puts their money, and their significant efforts, where their hearts are," says Dr. John Grandy, Senior Vice President, Wildlife and Habitat Protection, The Humane Society of the United States

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