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Von Dutch and Seven Licensing Company Select ApparelMagic

From: ASAP

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Von Dutch and Seven Licensing Company Select ApparelMagic As Their Apparel Management Software of Record

The Two Join ApparelMagic’s Growing Roster of Leading Apparel Companies Leveraging the Industry’s Most Technically Innovative Software

Murphy & Associates, makers of the transforming apparel industry software ApparelMagic, today announced that Von Dutch Originals, LLC and Seven Licensing Company have selected ApparelMagic to manage their respective burgeoning companies. Both Von Dutch and Seven selected ApparelMagic because of its ability to manage and electronically link all phases of an apparel business, from design and product development to manufacturing, sales and delivery.

The companies join the thousands of ApparelMagic clients that have already discovered this powerful management tool, from fashion brands (Rock&Republic and Burning Torch) to leading custom and private label firms (Pacific Continental Apparel) to popular children’s and sportswear firms (Obey and Mulberribush) to fashion forward designers (Sue Wong and Monique Lhuillier).

“With two decades of apparel-industry expertise, one of the main reasons companies choose ApparelMagic is because of our deep understanding of how apparel companies do business. Companies can consult with us to determine their specific information management needs. ApparelMagic also offers one complete integrated solution, tying together elements of production, sales, inventory control, and accounting, all in one product. Finally, we offer a comprehensive support program to help make a smooth transition to ApparelMagic and ensure companies get the most from the software,” said John Murphy, founder and president, Murphy & Associates.

“Von Dutch Originals is continuing to grow rapidly and is expanding both domestically and overseas. As a result, we needed a robust software application that could handle multiple operations and help take us to the next level,” said Scott Luirette, chief operating officer, Von Dutch Originals.

According to Peter Akaragian, chief operating officer of Seven Licensing Company, “Our company is growing and we needed software specific to the apparel industry that could grow with our company. We chose ApparelMagic because it is a great product at a reasonable price and the availability of [detailed] reports will help us manage our emerging business better.”

ApparelMagic works on Windows, Mac and the Web, and can be configured or scaled for companies of all sizes, from start-ups to multi-nationals, with headquarters in one country and production and warehouse facilities in another. Today, there are users on five continents around the world.

Murphy & Associates’ research and development is ongoing, actively creating and updating software tools that optimize today’s wired world. ApparelMagic delivers an extreme makeover for an apparel business. Once it’s in place, customers can see the magic at work.

About Von Dutch Originals Von Dutch Originals, LLC (www.vondutch.com) is an international fashion label with a rock-and-roll attitude rooted in “Kustom Kulture,” popularized by America’s great car culture. Von Dutch Originals is built on the spirit of “freedom, style, sex, power and motion.” Von Dutch Originals is headquartered in Los Angeles, California.

About Seven Licensing Company Seven Licensing Company, based in West Hollywood, California, designs and manufactures quality “upscale fashion” jeans, sportswear and accessories under the Seven 7 trademark.

About Murphy & Associates Murphy & Associates, based in Glendale, California, is a software development company, servicing the apparel industry. For 21 years, the privately held company has provided industry specific software and technical support services for its integrated management products. ApparelMagic ™ is its signature application.

Posted Aug. 16, 2005 ASAP Fashion News Fast - Fashion news for the apparel industry and consumers to learn more about the clothing business.

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