From: ASAP
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This fall, fashion trends are literally going to great lengths -- with both rising hemlines and dropping waistlines. Got to get the look that will be everywhere from the runways to the streets? Look no further -- at Old Navy will you find the season's must-have looks at got-to-have-it prices. Showcased in Old Navy's latest advertising campaign are easy-to-wear, on-trend looks that capture the energy and style straight from the runways. And, who better than MTV's House of Style host and Old Navy spokesperson, Molly Sims, to show you just how to get this look. Directed by Matthew Rolston, Sims can be seen in three 30-second commercial spots over the next five weeks, showing off Old Navy's new looks for fall. Each of the new commercials features Sims touting a must-have fashion item, as a team of models take to the Old Navy catwalk. The first of the three new commercials flaunts the mini as the hottest new look, available in a multitude of styles all at surprisingly low prices. So, whether you prefer khaki or denim, cord or tweed, there's never been more ways to wear it (minis -- $17.50-$19.50). The next spot gives you an idea of just how low you can go with ultra low-rise studded jeans and cords for women ($28-$32), with the third showing that even guys can "sport" the look with a great vintage-inspired track jacket ($19.50). "We're really excited about this campaign and the looks that are now arriving in store," says Tom Clendenin, Senior Vice President, Old Navy Marketing. "Between Matthew's direction and Molly's style and energy, the commercials really convey that Old Navy is the most exciting fashion destination this fall." The three national spots will air in the U.S. and Canada over a six-week period through September 7th.
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