In between shopping for the hottest accessories and fashions for Spring/Summer 2004, retailers who attend Industry (212), taking place Sunday, January 11th - Tuesday, January 13th, 2004 at the Jacob Javits Center in New York City, will not want to miss the equally compelling retail-focused Seminar Series. The ten free seminars, scheduled during the course of the three-day show, offer a range of topics including: merchandising, creative marketing, sales and operations and trend forecasting.
The Series kicks off with "From Clothing To Coffee: Creating A One-Stop Shopping Experience," on Sunday, January 11th at 11:00am. If anybody knows how to turn a store into a destination, it's Princess Jenkins, Founder of The Brownstone. Jenkins, a winner of Crain's New York Business annual Small Business Awards in 2003, turned a brownstone in Harlem into an emporium that houses a café, clothing boutiques, and a fine jewelry and gift shop.
Jenkins will also share her secrets to "Developing A Celebrity Following & Leveraging Its Benefits To Fuel Your Bottom Line," which takes place on Sunday at 3pm. This seminar will provide insight into how to generate third-party endorsement, which, in turn, creates consumer confidence and brand recognition for products and services. Jenkins shares the platform with Cheryl Shuman, CEO of her eponymous company, which is the entertainment industry's leading specialists in celebrity and media product integration.
Also taking place on Sunday, January 11th at 1:30pm is "Color Therapy: Defining Your Retail Space Through Color," in which design experts will explore the power that color has on a retail space and how to use color to create a more inviting shopping environment.
Back by popular demand, Mercedes Gonzalez, Director, The Global Purchasing Group Inc., returns with "Train To Maintain: How to Retain, Maintain & Motivate Your Employees" on Monday January, 12th at 11:30am. In a special two-part series, Gonzalez will also present "Retail Essentials: How To Run A Successful Retail Store" Part I on Tuesday, January 13th at 11:30am, which is geared for new retailers, but there are lessons here for old pros too, as it reviews all the fundamentals-such as the when, where and how to buy, pricing, merchandising and display. The Seminar Series closes with Retail Essensials: Part II on Tuesday, January 13th at 2:30pm and will focus on sales and operations, and covers what to look for when hiring salespeople, how to train and set goals and policies for employees.
Other seminar topics offer retailers several out-of-the-box ideas to help take their businesses to the next level. "Cross-Promotion: Hidden Trends & Opportunities In Your Own Backyard," on Monday, January 12th at 1:30pm, will introduce successful retail professionals, who have created their own niche by uncovering hidden cross-promotional opportunities. Specialty store owners will not want to miss "To Specialize Or Not Specialize: Creating Diversity In Your Product Offerings," which also takes place on Monday, January 12th at 3:00pm. This session covers the pros and the cons of carrying diversified merchandise and whether or not expansion would be beneficial to a business. The last day of seminars opens with "How To Build An Effective Marketing & Advertising Campaign," on Tuesday, January 13th at 10am. Retailers will learn how to creatively generate awareness for their store without relying on traditional and often cost-prohibitive advertising and marketing campaigns.
For retailers who want to know the color trends and silhouette directions of the season's fashions, there is The American Trend & Color Committee's "Spring/Summer 2004 Color & Trend Preview," on Tuesday, January 13th at 1:30pm, which promises to help attendees utilize the trends to shop the show.
Featuring over 600 apparel and accessories exhibitors, Industry (212) showcases the fastest growing segments of the fashion marketplace: Accessories, Casual Lifestyle, Better, Junior/Junior Accessories, Streetwear, and Young Contemporary/Contemporary. The event attracts more than 7,000 key buyers from specialty stores, major department stores, national chains, mass merchants, mail order and internet sites, as well as buying offices.
Industry (212) is an affiliate of MAGIC International, a subsidiary of Advanstar Communications. MAGIC International is the world's largest and most widely recognized organizer of trade shows in the apparel industry. MAGIC International produces the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids and The Edge. For more information on Industry (212), please visit www.industry212.com. For more information on MAGIC International, visit www.magiconline.com.
Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 105 business magazines and directories, 80 tradeshows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has nearly 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.
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