Beauty and harmony are the watchwords for the 2004 Baltex Swimwear Collection (www.baltex.com). Inspired by infinite color, fabric, and design possibilities, Mix & Match, Nautical, Silhouette Solution Coordinates and Classic lines reflect the diverse trends in today’s women’s fashion. For its twentieth collection, Baltex is adding to and strengthening its unique success in the marketplace. “Since its creation in 1983, Baltex has been one of the most value-priced swimwear brands on the market,” notes Steven Balit, Vice President of Marketing and Communications, Maillot Baltex.
Preview of the 2004 Baltex collection
Mix & Match showcases an explosion of upbeat colors including coral, yellow, red, blue, denim, and black. Youthful designs give a nod to retro with embroidered detailing and a wide range of styles: cleavage bras, triangles and halters, halter tankinis, athletic bottoms, string bikinis, low-waist bottoms, and hot pants. Skirts and short pareos add fashion appeal to any swimsuit. Groups: Lovely Daisy, Salsa Stripe, Quilted Patch, Ethnic Wave, Maui, Tie Dye Hibiscus, Stripy Dot, Twill Denim, and Twill Stripe. Nautical offers blue, white, and red stripes, while white hibiscus flowers bloom on surfer styles. Retro is hot with one-piece plunging-neckline models with crisscross sailor-style lacing. Accessories include a sweater, hooded jacket, mesh skirt, and nylon short. The “swimmer” suit is all the rage with one-piece styles and cami bras. Coordinated tankinis and athletic bottoms, and triangles paired with brand new halter bras with decorative rings, create a more dressed-up look. Groups: Bold Stripe, Cruise Pin Stripe, Hibiscus Forever and Solid Trico.
Silhouette Solution Coordinates is a sophisticated line offering enhanced coverage. A rich palette of tones includes brown, brick, yellow, red, blue, and black as well as bold leopard prints, colorful foliage, and seascape patterns. Detailing and ornaments include fabric folds, draping, decorative rings, beads, and precious stones. Figure-flattering styles feature underwire bras with contoured or lightly padded cups; halter tankinis; and swimkinis with contoured bras, belted waists, and tummy control panels. Skirts, pants, and long pareos complete the set. Groups: Cheetah, Coconut Grove, Casablanca, Batik Leaf, Castaway, Blue Horizon, Crepe, and Glitter.
Silhouette Solution Classic offers elegant styles in a wave of bright colors and sumptuous prints. Leaves intertwine and flowers bloom in combinations of red, blue, yellow, green, brown, olive, and black. One-piece swimsuits with soft cups and a tummy control panel are perfect for playing down tummy and hip roundness, supporting full busts, and minimizing long torsos. Wide or thin straps, halters, front or side folds, side knots, tankini styles, and skirts provide a variety to choose from. Groups: Beach Party, Jungle Life, Sunset, Ombre Leaf, Pacific Breeze, Bombay, Morocco, Domino Texture, and Pebbles.
MAILLOT BALTEX INC.
Founded in 1983, Maillot Baltex is one of the three largest North American swimwear manufacturers. The creator of the Baltex, BODY I.D., Be Creative and Bahia Resort collections, as well as private labels brands for major retailers, the family-run business sells over 7 million items a year. Maillot Baltex employs 900 people at its Montreal headquarters, its manufacturing facilities in Quebec and its sales offices in New York City and Wilmington, Ohio.
Over 5,000 retailers, department stores, and specialty boutiques carry the Baltex collection. Suggested retail prices are $50 to $78 for one-piece swimsuits and $25 to $40 for each separate top and bottom item of the Mix & Match two-piece styles. Available at retailers nationwide including Kohl’s, Meijer, Goody’s, Beall’s, The Sports Authority/Garts Sports, Sears Roebuck, Fashion Bug, Fred Meyer, Mervyn’s, Peebles, Academy Sports & Outdoors, SSI - Stages Stores, Colony Shop and other specialty stores. Visit www.baltex.com.
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