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Fashion show presentation receives rave reviews (Intima;  Aug. 04)

From: ASAP

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INTIMA America took place August 1 - 3, 2004 in Jacob Javits Convention Center during New York City’s Intimate Apparel Market Week. Showcasing lingerie, sleepwear, swimwear, textiles and various intimate apparel accessories, INTIMA America hosted industry manufacturers from North America, South America, Europe and Asia. Exhibitors included new designers as well as industry veterans displaying their latest designs to an eager buying audience. 2,093 buyers from across the U.S. and representing 24 countries attended the 3-day event. The strongest international buyer representation came from Canada, Italy and Japan. Buyers from department stores, specialty stores, boutiques, on-line retailers and catalogs, as well as, manufacturers and designers sourcing textiles, trim, supplies and seamless technology explored the innovative products displayed at the show.

With the hottest trends showcased on the runway, INTIMA America sizzled with four sensational and energizing fashion shows. Many participating exhibitors reported that the presentations on the runway created a positive buzz for them on the show floor. The fashion show was a beautiful and informative presentation of exhibitor designs, and was deemed an overwhelming success.

Joining the established brands represented at INTIMA America, over 50 first-time exhibitors showcased their collections and innovative product designs to buyers attending the show. “This is the first time I have shown at INTIMA. It has provided a real opportunity to meet many new buyers in a brand new market for us,” stated Nancy Morgan of Dreamsacks, presenting elegant sleepwear. Both exhibitors and buyers praised the clean layout and spacious booths. Andrea Geoly, Account Executive, Flora Nikrooz: “We’ve been really busy. I made many appointments and nearly everyone showed up. The show provides a comfortable working environment for exhibitors and buyers alike.”

The largest group of international exhibitors came from Italy, with 7 companies representing “Made in Italy” at the show with products including lingerie, hosiery, seamless, fabrics, trim and lace. The new designers, latest collections and overall show look and services drew positive reviews from buyers at the August edition of INTIMA America. “It’s easy to shop INTIMA as it provides nice wide aisles and ample working space. And we really appreciated the shuttle bus service.”, explained Barbara Nelson, Store Manager/Owner, Top Drawer Lingerie.

INTIMA America continued its commitment to industry education by presenting an array of informational seminars designed to meet the needs of today’s intimate apparel buyers and manufacturers. A strong representation of industry leaders led the seminar sessions. Speakers included Donna Wolff, DMM of Intimate Apparel and Hosiery of Bloomingdale’s; Silvia Harven, Vice President of Sara Lee Branded Apparel; Promostyl’s senior trend consultant Rita Nakouzi; Kim Rawlings, Editor of Contours Magazine; Rago Shapewear’s Director Steve Chernoff; Eric Hertz, Director of Executive Studies at the Fashion Institute of Technology (FIT); and Mercedes Gonzalez, Director of The Global Purchasing Group.

For its November edition, INTIMA America is pleased to announce an exciting new location. INTIMA America will inaugurate the newly constructed Conference Center of FIT, the renowned and globally respected Fashion Institute of Technology. Located in the heart of Manhattan (28th Street and 7th Avenue), FIT's innovative, state-of-the-art facility will host some of the industry's top brands as well as several young and up-coming designers in a lovely, contemporary setting. The November’s show will kick off in a two-day format concurrent with the intimate apparel Market Week. The show is scheduled for Sunday, October 31st and Monday, November 1st, 2004, from 9 am to 6 pm.

August 2004

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