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BEST FACE FORWARD

From: ASAP

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Retailers looking for a quick pick-me-up at Industry (212) might want to put their face in the capable hands of one of the makeup artists from the CHANEL counter at Macy’s Herald Square. These pros will work their magic on the show premises, during the three-day show, which takes place Monday, September 29th through Wednesday, October 1st at the Jacob Javits Center. Located at the front of the hall, the CHANEL counter will provide retailers with complimentary “Pretty Fast” express makeups. Four professional makeup artists will freshen up retailers’ looks by applying makeup and skin care products from CHANEL.

“Everyone knows you feel better if you look good, but come show time, it can be a challenge,” says Marilyn Harrington, General Manager of Advanstar Communications’ East Coast Fashion Group. “The offerings at the CHANEL counter help retailers carve a little ‘me-time’ into their busy day, and leave them feeling pampered and refreshed.”

Retailers will have a chance to try products from the new CHANEL holiday collection, which will just be arriving in-store at that time, as well as from the fall collection, in addition to must-have classics. At the end of the express makeup session, makeup artists will provide participants with a face chart with an illustration of the products used and how the new look can be achieved at home. Retailers will be able to purchase CHANEL products, choosing to have Macy’s send to their home or opting to pick up their selection, wrapped and ready to go, at Macy’s Herald Square on their way home from Industry (212).

The largest and most comprehensive apparel and accessories trade show in New York City, Industry (212) connects more than 7,000 retailers from over 50 countries around the world with over 600 manufacturers representing more than 3,000 lines in Accessories, Casual Lifestyle/Better, Junior, Streetwear and Young Contemporary/Contemporary.

Industry (212) is an affiliate of MAGIC International, a subsidiary of Advanstar Communications. MAGIC International is the world’s largest and most widely recognized organizer of trade shows in the apparel industry. MAGIC International produces the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids and The Edge. For more information on Industry (212), please visit www.industry212.com. For more information on MAGIC International, visit www.magiconline.com.

Industry (212) is produced by Advanstar Communications, Inc., a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 105 business magazines and directories, 80 trade shows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has nearly 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

For more information you can contact: Victoria Pace, Goldstein Communications, 212-838-0822 ext. 233 [email protected]

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