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SHOPPING THE INDUSTRY (212) SHOW: GREAT NEW FINDS IN APPAREL & ACCESSORIES FOR IMMEDIATE/HOLIDAY/ RESORT AND SPRING 2004

From: ASAP

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You won’t have to walk far to discover new lines and styles at Industry (212). But then again, it’s what you might expect from New York’s largest and most comprehensive apparel and accessories trade show with more than 3,000 lines shown by 600 exhibitors from the highest volume segments of the fashion market place: Accessories, Better/Contemporary, Junior, Streetwear and Contemporary/Young Contemporary. In every category, there are the well-known companies that are launching exciting new brands alongside the newcomers with fresh, saleable concepts exhibiting for the first time. Taking place at the Jacob Javits Convention Center in New York City, September 29 - October 1, 2003, Industry (212) is the place for buyers to find inspired fashions to integrate into their collections for holiday/resort, immediate and spring 2004.

The Accessories section is bigger than ever at the September show. Sure to cause a buzz is Earstrings—a revolutionary concept in earring design—with its long slender chains that thread through multiple piercings and its selection of interchangeable charms. Nikia, a Colorado company that carries high quality contemporary European fashion jewelry lines, is introducing colorful metal pieces that have been treated with eloxation, a high-tech method that prepares the metal for plating and creates a tarnish-free surface. Bella Sole from California keeps it earthy and a little bit ethnic with its line of Bali-influenced silver pieces set with semi-precious gemstones. The colored glass necklaces and bracelets mixed with horn, pearls and silver-plated resin from Betsy Gay Hart are ready for fun in the sun this resort season.

Beyond all the baubles, there is every imaginable accessory at Industry (212) guaranteed to add excitement to the retail mix. Mary Frances Accessories pulls out all the stops with its holiday collection of richly ornamented original handbags. The Indolink Corporation, best known for its brand Inge Christopher will debut its newest label, Inge, which allowed the company’s design staff to let their imaginations run wild to create an upscale collection of bags in avant-garde shapes and embellished with semi-precious stones. Frequent flyers will flip for the convertible bags from A. Bag Designs, makers of utilitarian bags with a fashionable look. Bernie of New York’s sumptuous silk scarves in fuchsia, lime and peach with its signature piping will make a wardrobe pop no matter the season.

Also in abundance at Accessories are original gift items perfect for the holidays or any occasions. For teens, you can’t go wrong with Miquelruis’ Jordi Labana line, including metal CD case, notebooks and the hugely popular messenger bags emblazoned with Labana’s colorful glam-life illustrations that have captured the imagination of people around the globe. Bella Donna from Canada has a range of handmade and hand-painted jewelry boxes, picture frames and perfume bottles bejeweled with Swarovski crystals and fine lace. Specializing in “home relaxation” products, Attention-New York (d/b/a Galassia) debuts its collection of high quality stylish men’s boxer shorts, aimed to be “underwear for men from women.”

It’s all about versatility and variety in the Better/Contemporary section. The Toronto-based, Jodi International Ltd, launches J-Line, better contemporary designer wear with modern easy pieces that go from day to evening. For resort and spring, look for gorgeous hand-embellished silks in fresh new greens and pinks from dress company Sue Wong, which will show Sue Wong Collection, its day and day-into-evening line and the Nocturn line of evening gowns. At her first trade show, designer Karin Nieto is sure to make a splash with her premier collection of body-hugging pieces—much of them cut on the bias—that transition from work to weekend wear. Women will want to live in the ensemble pieces from Subtle Luxury, a new cashmere line from Subtle Tones Spa. Offering sportswear with flair and sophistication, An Ren Collection introduces its new spring collection featuring “poly piping” a new multi-colored textured stretch fabric for jackets, suits and ensembles. For the missy market, Lord & Robin Apparel Co. presents a collection of suits, special occasion dresses and its new spring coats in richly detailed fabrics. Also for the missy market is Tania Nardi, which offers shirts and dresses in crinkled and other textured fabrics in a bright palette for holiday and spring.

Contemporary/Young Contemporary offers a range of winning novelty looks. Less than a year old, Burning Buddha, a fashion activewear line for men and women is “laser-hot” as DNR recently put it, and offers easy to merchandise layering pieces in bright, cheerful colors and Buddhist-inspired graphics with playful messages, such as “Shine your Chakras.” Kali Wear has a little bit of everything for immediate, holiday and early spring; included in the mix are hot looks in corduroy and 50s-inspired sweaters. At Shine, the off-the-shoulder and halter rayon/lycra knits take their cue from the 80s. Always in touch with the past, Steve Vintage reconstructs vintage sweatshirts and turns them into charming minis trimmed with a T-shirt ruffle. Also known for retro-inspired looks, Seychelles Footwear brings fun and femininity to their Spring 04 collection of heels and flats designed in unique materials such as jelly, vintage prints and soft leathers in vibrant colors and patterns. Show newcomer, Michele Marcombe spins concert T-s into a sizzling line of bikinis and bags. At Cowgirls Don’t Cry, “equine hip” mini-Ts and yoga pants take center ring. It’s bottoms up at new exhibitor Afsara, which exclusively designs women’s skirts in vibrant colors and full of personality. Also making a debut at the show is ChoCho Apparel with a feminine and flirty spring collection that is all about contrasts—shiny and matte, tight and flowing, finding poetic expression in a single garment. One 4 Four, a Holland-based company introduces its new label 4jezebel featuring garment-dyed apparel made of natural fabrics in colors inspired by the Caribbean. K.A. Kitties, an urban contemporary denim collection promises to show, “80s-inspired denim as never seen before.”

Always on the cutting-edge, the Junior category makes fashion fun. Flamboyant best describes the bomber jacket in faux fur, a best-seller from Brown Sugar. For the missy junior customer, Claudio Nucci offers a dizzying array of denim styles in a broad range of sizes. Body-conscious dresses in the most trend-setting silhouettes for immediate and holiday orders can be found at Kitty. Their punchy tagline is “Established 2017,” but Zone 17 is a newcomer with an eye on longevity in the market, debuting with an ath-leisure line in clean, simple designs that are strong on graphics. BC Footwear kicks up its heels for spring with styles splashed with polka dots, poodle prints and other bold patterns available in every color of the rainbow.

Streetwear is always provocative but keeps it all real. Continuing with sexy, athletic-inspired and military influenced looks, Cream offers a full line of pants that take it forward in a lot of novel ways and a range of fabrics. Root Troop will show its line of Ts with eco and socially aware graphics, as well as introduces miniskirts and low-waisted pants in canvas, denim and corduroy.

Industry (212) is an affiliate of MAGIC International, a subsidiary of Advanstar Communications. MAGIC International is the world’s largest and most widely recognized organizer of trade shows in the apparel industry. MAGIC International produces the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids and The Edge. For more information on Industry (212), please visit www.industry212.com. For more information on MAGIC International, visit www.magiconline.com.

Industry (212) is produced by Advanstar Communications, Inc., a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 105 business magazines and directories, 80 trade shows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has nearly 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com

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