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INTIMA America – featuring The Intimate Apparel Salon – New York, New York, August 3 - 5, 2003

From: ASAP

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· Over 330 brands will be featured at the August edition of INTIMA America – featuring The Intimate Apparel Salon

· Participation of prominent companies highlights an impressive exhibitor listing

New York, NY: The summer edition of INTIMA America featuring The Intimate Apparel Salon will be held August 3-5 in the North Pavilion of the Jacob Javits Center on West 39th Street between 11th and 12th Avenue. Featuring over 330 brands spanning 50, 000 square feet of space, INTIMA America is the largest intimate apparel show in the US.

An expansive listing of high-end exhibitors highlights the impressive INTIMA America event and makes it a must see for all industry buyers. Featured exhibitors include:

ALBA SpA features the Stefany Collection - pajamas, beachwear and homewear designed to keep with the latest trends while enhancing femininity.

Spanx presents its revolutionary footless stocking collection. Oprah Winfrey named Spanx one of the top “Well-dressed Leg” accessories in the January, 2003 edition of O Magazine.

Hanky Panky is taking on menopause with their new Hot Nights Menopause Survival Kit debuting this summer. The kit offers cool relief from the discomfort commonly associated with menopause.

Kiff-Kiff made in Madrid, Spain specializes in fine cotton men’s and women’s sleepwear and pajamas. Kiff-Kiff will be available for the first time in the US at INTIMA America in August.

Maly Ley / Ipanema Beachwear will be showcasing extravagantly cut bikinis and bathing suits with innovative design and color.

Patricia Fieldwalker’s Adagio Collection features beautifully crafted original designs in silk and French lace. Two new collections will also be introduced for Spring/Summer 2004 with emphasis on bridal and cotton/linen.

Platino presents its microfiber collection, which provides great strength while its “second skin” feel affords discreet cover without hampering the wearer by wedging or sagging.

Polka Dot Greetingwear is a new gift concept combining the best of two worlds – clever cards and cute underwear. Each card features a hip, simple, girlish style; the punch line is silk-screened directly on underwear neatly wrapped inside the card and the greeting shows through a circular die-cut window.

Sweet Dreams by Anastasia features its line of lo-cut pants, bias cut chemises, robes and pajamas all made in the US from limited edition fabrics. These designs have graced the figures of celebrities such as Madonna, Kristen Davis, Meg Ryan and Brittney Spears.

Over 50 first-time exhibitors will be showing at INTIMA America this August in addition to the many well-known brands such as Arianne, Christine Vancouver, Claire Pettibone, Cotton Castle, Cosabella, Cotton Club, French Jenny, Exte, Flora Nikrooz, Hanky Panky, Hanro, Jonquil, Nick & Nora, On Gossamer, 6ixty 8ight Lingerie/Hop Lun, Pain de Sucre, Papillon Blanc, Va Bien, Viamode and many more.

In addition to the November 2003 edition of The Intimate Apparel Salon (INTIMA America Group), preparations are already underway for 2004’s first INTIMA America show being held February 29 - March 2 in New York. Messe Frankfurt also hosts INTIMA Japan, an annual event scheduled May 17-19, 2004 in Tokyo.

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For more show information, please contact:

Messe Frankfurt, Inc.

Attn.: Elly McCloud

1600 Parkwood Circle, Suite 515

Atlanta, GA 30339

Tel: 770.984.8016, ext. 425

Fax: 770.984.8023

E-mail: [email protected]

Website: www.usa.messefrankfurt.com

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