The year of 2005 has
been one of turmoil, uncertainty, and catastrophic events. So, what else
is new? For our textile apparel industry, I would say that it is just
another normal day at the office! These events should become learning
experiences so that you can prepare and have plans to take care of the
many bumps in the road to success.
could start listing all of the bumps we had during the year, but it
simply it comes down to the statement, There is nothing as permanent
Please look inside your own infrastructure, the customers you sell, the
customers you hope to sell, and especially the consumers and their needs
Here are some questions I think you should be asking yourself before
plunging into the present market place:
more room is there in the luxury denim bottoms market?
How am I
going to replace the Robinsons May business?
try to create my own brand, or should I license a name brand?
How do I
gain more real estate in the retailer's operations?
consumers spending their dollars in their current lifestyles?
How can I
adjust my sourcing or manufacturing of product to facilitate my
How can I
receive factual information so that I can adjust, be flexible and still
deliver on time?
How can I
grow my sales revenues in different marketplaces?
These are just a few questions that you should use as a good history
lesson since many of these so-called bumps took place this year.
This article is coming to you in the middle of December, but for all
intents and purposes, 2006 is here.
you are in the business, you are working on Fall 2006 and you are in the
planning stages of Holiday 2006. Therefore, the present is already half
over. My question to you is, are you going to be here for the future?
a previous article I mentioned that some genius analysts seem to think
that 2006 most likely will be a dud, or at best
ho hum. I am saying
to you that you should control and aggressively make 2006 your year!
There is no question in my mind that your dollars will take care of
themselves, but you had better watch your pennies very carefully.
Spend the time and money to have the facts at your fingertips, to make
plans and execute those plans, and to have the supervision in place to
enable you to deliver your products profitably. This requires hiring
quality employees (there are many available, thanks to all of the
consolidations), paying a competitive wage, and offering incentives, as
well as putting in the technical systems required to give you factual
information in a timely manner.
Finally, you must train your total work force, both internally and
externally, and disseminate the information to all in order to create a
strong team effort.
The good news is that we have an ever increasing population on
earth, and except for a very few regions globally, they all will be
The final question is, Will they being wearing yours?