In 1949, Mr. Kihachiro Onitsuka began his athletic
footwear company (Onitsuka Co., Ltd.) by manufacturing
basketball shoes out of his living room in Kobe, Japan. He
chose the name ASICS for his company in 1977.
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore
Sano - a sound mind in a sound body. Staying true to the philosophy by
which it was founded, every ASICS innovation, every concept, every idea is
intended to create the best product. Their mission is to become the number
one brand for the sports enthusiast. To accomplish this, they pledge
to continue to make the best product; striving to build upon their
technological advances and pushing the limits on what they can learn from
the body and its needs in athletic gear. They pledge to bring
harmony to the body and soul.
ASICS is a Japanese multinational corporation which produces footwear
and sports equipment designed for a wide range of sports, generally in the
upper price range. The name is an acronym for the Latin phrase anima sana
in corpore sano which translates as "a healthy soul in a healthy body". In
recent years their running shoes have often been ranked among the top
performance footwear in the market.
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