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Swim, surf, lifestyle, fashion.
The name "billabong" is derived from the Wiradjuri word "bilabaŋ" that
refers to a "creek that runs only during the rainy season".
Billabong was founded in the Gold Coast, Queensland, Australia in 1973
by Gordon Merchant. At first, he designed and created board shorts at
his home and then sold them to local surf shops. Surfers soon realized
the durability of Merchant's shorts that was the result of his
triple-stitching technique. Merchant understood that his company
needed to expand to achieve success, so Billabong started to sponsor
contests, which increased the public's awareness of Merchant's
products and the company expanded.
Billabong International Limited is a surf company, primarily a
clothing retailer that also produces accessories, like watches and
backpacks and skateboard and snowboard products under other