Ed Hardy For Men: Learn About The Ed Hardy Fashion Brand For Men presented by Apparel Search

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In this area of the Apparel Search fashion brand directory, you will find men's fashion brands from leading apparel companies and fashion designers.  On this particular page, you will find information regarding men's clothing with the Ed Hardy brand.  You are welcome to utilize this section of our clothing guide to review Ed Hardy news, Ed Hardy blog posts, Ed Hardy photos, and more.  Please understand that you may run into a few photos or a tad of information that does not actually pertain to the men's Ed Hardy fashion brand.  Unfortunately, no search technology is absolutely perfect. We will continue to do our best to bring you as much information about the men's Ed Hardy fashion collection as possible.

Don Ed Hardy is an American tattoo artist raised in Southern California. Hardy is best known for his tattoo work and his eponymous apparel and accessories brand Ed Hardy.  He became recognized for incorporating Japanese tattoo aesthetics and technique into his American style work.

In the 2000s, Hardy has licensed his brand, and it is now found on a wide variety of products. This began in the early 2000s, when Hardy licensed Ku USA, Inc. to produce a line of clothing based on his art.  Hardy Way LLC, which owns the Ed Hardy brand and trademarks.

The most famous licensee was Christian Audigier, previously of Von Dutch Originals, which marketed the imagery of Kenny Howard (aka Von Dutch), another noted American subculture artist. Audigier licensed the worldwide rights to the Ed Hardy brand in 2005 through his holding company, Nervous Tattoo, and attempted to replicate the marketing techniques employed by Von Dutch Originals, marketing directly to celebrity clients and by opening stores in high-profile fashion districts. The brand under Audigier was extremely popular for a time, peaking at more than $700 million in gross revenue in 2009, but collapsed quickly in 2009–2010, with many stores closing.

In May 2009, Iconix Brand Group announced it had acquired a 50 percent interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks, which it increased to 85% in 2011. Hardy retains a 15% minority stake.

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