Izod is a mid-range clothing company
that produces dressy-casual clothing, sportswear for men, as
well as footwear and accessories.
- Note: Izod and Lacoste are two DIFFERENT companies.
Izod Lacoste was
formerly a brand name of sportswear licensed to Izod by Lacoste from
1952-1993. Izod and Lacoste both continue to produce similar piqué
polo shirts, and are often mistakenly believed to be the same company.
Lacoste polo shirts have the crocodile logo, while Izod has a monogram
History of the brand:
Izod of London would become most notable for its pairing with the
Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license
the Lacoste shirt to add prestige to the Izod line. "Izod of London"
became a brand known simply as "Izod Lacoste". While the shirts were
equally Izod and Lacoste, they became abbreviated and popularized as "Izod"
shirts (which led to the ongoing misunderstanding that the famous
"Crocodile" is the "Izod" trademark). During the early
1990s, Izod Lacoste struggled to maintain the market dominance it had
enjoyed in previous decades. The initial reaction from Crystal Brands (Izod's
parent company at the time) was to separate the two names and target two
groups of customers at once; "Izod" was re-introduced as moderate
price point apparel in department stores, while Lacoste was renamed
"Lacoste Chemise", and re-positioned as a luxury lifestyle brand.
Eventually this tactic did not provide the financial gain Crystal had
hoped and the license partnering ended in 1993. Sportloisirs S.A.
purchased the Lacoste brand entirely in 1993, while Izod was sold to
Phillips-Van Heusen Corporation in 1995.
Izod is part of
PVH, forming part of its Heritage Brands division along with Van
Heusen, Arrow, Warner's, Olga, and Speedo. It is perhaps best known for
its short-sleeved piqué polo shirt, formerly produced by Lacoste and
featuring the Lacoste crocodile on the left breast, now replaced with a
color-matching/coordinating crest and left sleeve embroidery. One
variation is the "IZ" patch instead of crest.
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