In 1978, Gene moved to enter into the Los Angeles fashion
industry. With partner Michael Caruso he started Bongo and
ran the brand for 15 years. After leaving Bongo, Gene teamed
up with his old business partner Barry Perlman in 1990 to
launch Lucky Brand. Gene & Barry created a brand that is
known for the attention to detail put into each pair of
jeans. This along with the stitching of "Lucky You" on the
fly, accomplishes the goal that Gene & Barry set out to do;
to create a product of good quality & good humor.
Staying true to the rich heritage and authentic, all-American spirit of
denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in
Los Angeles in 1990. They gave them their distinctively Lucky look by
literally putting them through the wringer. This including ripping,
fraying, sanding, patching and washing them by hand to give them true
character and soul. Then, they added authentic hardware, personalized
touches and playful details, and an American legend was born.
In addition to trendy jeans, Lucky Brand is know for men's shirts,
sweaters, hoodies, jackets, graphic tees, and more.
Learn more about
Lucky Brand Jeans is an American denim company founded in Vernon,
California in 1990 by Gene Montesano and Barry Perlman. Lucky also
produces sportswear, outerwear, T-shirts and active wear. In December
2013, Leonard Green & Partners acquired Lucky Brand Jeans for $225
million from Fifth & Pacific Companies.
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