The company was founded by Yvon Chouinard in 1973, and is
based in Ventura, California. Patagonia, Inc.
is an American clothing company that sells outdoor clothing
for various adventures. Its logo is the skyline of
Cerro Fitz Roy in Patagonia.
Yvon Chouinard, an accredited rock climber, began selling hand forged
mountain climbing gear in 1957 through his company Chouinard Equipment. He
worked alone selling his gear until 1965 when he partnered with Tom Frost
in order to improve his products.
In the 1970's, collared shirts were designed and implemented into his
merchandise line and quickly became the primary product sold. In
1989, Chouinard Equipment filed for bankruptcy. Yvon Chouinard later
sold off the climbing gear side of the business and retained the
profitable soft goods (clothing) division of the company which had already
been rebranded as Patagonia.
Learn more about the
men's Patagonia clothing brand.
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The outdoor adventure clothes you are wearing today is most certainly in style
for todays experiences.