Since its inception in 1992, Phat Fashions began from a small
New York City showroom and is now a multi-million dollar
business. Phat Farm represents the most
influential streetwear line of its day. The brand is
credited for pioneering what would ultimately become the
standard, sometimes stereotypical, hip-hop look. The brand
also changed mainstream fashion by bringing into light the
hip-hop style with a preppy twist into center stage.
Phat Farm is a national fashion line created by
Russell Simmons. Prior to starting Phat Farm
clothing company Russell was the co-founder of Def Jam Recordings. Phat
Farm fashions, is touted as a symbol of men's contemporary American
culture, mixing the urban aesthetics of the streets and the preppy culture
of the Ivy League.
The fashion line is marketed as "an upscale mix of sporty urban
fashions" with the classic Ivy League preppy style. For example, argyle
sweaters are paired with baggy jeans and crisp white sneakers.
Learn more about the men's
Phat Farm fashion
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