UGG was founded in California in 1978 by Australian
surfer Brian Smith and Doug Jensen. Smith was living in
Santa Monica, California after studying at UCLA's Anderson
School of Management. Smith and Jensen first applied
to be the United States distributors for the Western
Australian sheepskin boot manufacturer, Country Leather.
Unhappy with the brand, Smith trademarked UGG. Sales
steadily grew and Smith set up Ugg Holdings Inc. and in 1985
registered a US trademark on a rams head logo with the words
"Original UGG Boot UGG Australia". In 1995, Deckers
Brands, acquired Smith's business.
The UGG brand is best known for its distinctive "Classic"
sheepskin boots for both men and women. With roots in
traditional Australian UGG boot design, the boots have
developed over the years to become what is now known as the
UGG "Classic" style. UGG brand boots have been identified as
a fashion trend for women and men since the early 2000s.
The range has expanded to include various styles of
footwear, including leather, canvas and other materials,
handbags, clothing, outerwear, hats, gloves, home products
such as blankets and pillows, and other goods.
The company launched its first men's advertising campaign in 2011
featuring New England Patriots quarterback Tom Brady in 2011. The
first UGG for Men stand-alone store opened in New York in 2012.
UGG is an American footwear company and a division of
Learn more about the men's UGG brand
UGG boots (sometimes called UGG s) in Australia and New Zealand are a
unisex style of sheepskin boot. In many other countries, however, UGG
boots are a well-known brand of footwear owned by
Deckers. In 1971, Shane Steadman registered the trademark UGH-BOOT
on the Australian Trade Mark Registry. This registration was
subsequently sold to UGG Holdings Inc. in early 1995. In August 1995,
Deckers Brands purchased UGG Holdings, and in 1999 registered UGG
Holdings trademarks, including the UGG AUSTRALIA label, in Australia.
However, attempts by Deckers to stop other traders using the "UGG " mark
in Australia led to a decision by IP Australia that "UGG " is a generic
term in Australia and New Zealand to which Deckers did not have trade
mark rights. Nevertheless, Deckers holds registrations for the UGG
trademark in the United States, China and over 130 other countries.
Learn about the
UGG trademark dispute.
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