Zoo York was an American company that designs and markets
skateboards, apparel, sneakers and accessories. The company
was founded in 1993 by skateboarders Rodney Smith, Eli
Morgan Gessner, and Adam Schatz.
The trio siphoned creative inspiration from NYC’s rapidly evolving
skateboarding, music and art scenes to produce a variety of
culturally relevant products that were dark and gritty like
New York City. The Zoo York brand was sold to
Iconix Brand Group.
The brand serves up a wide range of casual, utilitarian looks for men
and women that takes creative inspiration from New York City's
skateboarding, hip-hop, and graffiti cultures.
This brand sells apparel, footwear, accessories and more.
What started off as a simple line of skateboards and T-shirts
steadily grew into a full–blown apparel collection marked by military
surplus, street athletic styling that was designed to withstand the city’s
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