Brand Positioning: Juniors, ages 18-34 Secondary: Girls,
Candie's is a clothing brand started in 1978. It was originally a
Charles Cole line of shoes from El Greco Inc. In 1986, Pentland Group
acquired El Greco. Pentland sold Candie's to Charles Cole's son Neil in
1991. Candie's Inc. acquired the Candie's brand in 1993. Since 2005,
Kohl's Department Stores has had exclusive rights to the Candie's brand in
all departments except shoes.
Iconix In 2016, the brand introduced Sarah Hyland as the first ever
Creative Director. In addition to starring in each campaign, Sarah will be
influencing the development and design of each new collection.
The Candie's brand was purchased by Iconix Brand Group.
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