Lacoste is a French clothing company, founded in 1933 by
tennis player René Lacoste and André Gillier. It sells
clothing, footwear, perfume, leather goods, watches,
eyewear, and most famously polo shirts. In recent years,
Lacoste has introduced a home line of sheeting and towels.
The company can be recognized by its green crocodile logo.
René Lacoste, the company's founder, was nicknamed "the
Crocodile" by fans because of his tenacity on the tennis
court. In November 2012 Lacoste was bought outright by Swiss
family-held group Maus Frères.
In the early '50s, Bernard Lacoste teamed up with David Crystal, who at
the time owned Izod, to produce Izod Lacoste clothing. In the 1970s and
1980s, it was extremely popular with teenagers who called the shirts
simply Izod. Starting in 2000, with the hiring of a new fashion
designer Christophe Lemaire, Lacoste began to take over control of its
brand name and logo, reining in their branding arrangements. In
summary, Lacoste & Izod went their separate ways.
Learn more about the
women's Lacoste fashion brand.
Note: Izod and Lacoste are two DIFFERENT companies.
Lacoste was involved in a long-standing dispute over its logo with
Hong Kong-based sportswear company Crocodile Garments. At the time,
Lacoste used a crocodile logo that faced right (registered in France in
1933) while Crocodile used one that faced left (registered in various
Asian countries in the 1940s and 1950s). Lacoste tried to block an
application from Crocodile to register its logo in China during the
1990s, the dispute ending in a settlement. As part of the agreement,
Crocodile agreed to change its logo, which now sports scalier skin,
bigger eyes and a tail that rises vertically
have changed your mind and do not wish to research the brand Lacoste, you
can use the search engine on this page to find another clothing label
that may be of more interest.
When you are ready to
research additional fashion brands for women you can try the following
pages to find our alphabetical list of women's fashion brands.
Fashion Brands 2
Women's Fashion Brands