Max Mara is an Italian fashion business. It markets
up-market ready-to-wear clothing. It was established in 1951
in Reggio Emilia by Achille Maramotti.
The Max Mara collection is dedicated to glamour chic women who enjoy
rediscovering a refined yet dynamic and practical look in everyday life.
Achille Maramotti began designing couture clothing in 1947, and
officially established the House of Max Mara in 1951. The "Mara" came from
his surname, while "Max" referred to Count Max, a local character who was
seldom sober but always stylish. Maramotti was one of the first to
see that the future of fashion lay in the mass production of
designer-quality clothes. He was also keen to emphasise the brand of Max
Mara ahead of the names of individual designers, even though he employed
future big names such as Karl Lagerfeld, Jean-Charles de Castelbajac,
Dolce & Gabbana and Narciso Rodriguez.
Learn more about the women's
MaxMara fashion brand.
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