Playtex is an American brand name for undergarments, baby
products, gloves, feminine products and sunscreen. Abram
Nathaniel Spanel founded the International Latex
Corporation, in Rochester, New York in 1932 to produce latex
products, such as bathing caps, swimwear and baby pants.
The Playtex brand began in 1947, when
International Latex Corporation created a division named
Playtex to produce and sell latex products.
Playtex was the first to advertise undergarments on national
television in 1955 and the first to show a woman wearing only a bra from
the waist-up in a commercial in 1977.
Corporate History: Playtex was acquired by Esmark in 1975, and then by
Beatrice Foods in 1985. A year later it was acquired for $1.25 billion and
its cosmetics brands were sold to Revlon. In 1988, Playtex split into two
companies, Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel
was sold to Sara Lee in 1991, and to
HanesBrands in 2007.
Playtex-branded apparel products sold by Hanesbrands include bras,
panties and shapewear. In addition to panties and shapewear, Playtex
bra brands include:
- Cross Your Heart
- Eighteen-hour bra
- Playtex Secrets
- Full support
- Everyday basics
The company has been producing and marketing the Cross Your Heart bra
since 1954 under the slogan that it "lifts and separates," a phrase
that is now well known in popular culture. The Eighteen Hour bra has
been marketed on the premise of comfort since the 1970s.
Learn more about the
Playtex bras at the HanesBrands website.
Playtex bras provide outstanding support and a flattering, comfortable
fit. Choose Playtex 18 Hour Bras for all-day support and bestselling
wirefree styles. Playtex Love My Curves bras are designed to fit your
curves, with contemporary styles that celebrate your confidence and
individuality. Playtex nursing bras are designed to change with your shape
and keep you cool and comfortable.
You may also want to learn more about the
women's Hanes brand apparel.
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