Named for the coldest, most unforgiving side of a mountain, The North Face fashion brand is focused on exploration and adventure.  In 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store in San Francisco's North Beach neighborhood .   Soon thereafter, that little shop became known as The North Face.

The 1990s ushered in an era during which The North Face further broadened the outdoor world it helps athletes to explore. The decade saw our debut in the sportswear market with the launch of Tekware™, an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. The North Face half dome logo began to appear with greater regularity on ultramarathon courses, high-country trails, and big walls. And, as the calendar clicked toward a new millennium, The North Face launched its own line of trekking and trail-running shoes to ultimately address the head-to-toe needs of those always striving for the next horizon.

The brand continued to shape the outdoor market through product, expedition and athlete achievements.

Learn more about The North Face women's clothing & footwear brand.

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