UGG is an American footwear company and a division of
Deckers Brands. UGG is a registered trademark in the
United States and over 130 other countries for footwear, as
well as bags, clothing, outerwear, home goods and other
products. Deckers is headquartered in Goleta,
California with an e-commerce division located in Flagstaff,
In 2003, UGG boots were included on Oprah Winfrey's show as part of
"Oprah’s Favorite Things.
UGG partnered with designer shoe brand Jimmy Choo in 2009 to launch a
capsule collection combining the brands' styles. The following year,
UGG debuted a collection of boots designed in collaboration with
Learn more about the women's UGG
UGG boots (sometimes called UGG s) in Australia and New Zealand are a
unisex style of sheepskin boot. In many other countries, however, UGG
boots are a well-known brand of footwear owned by
Deckers. In 1971, Shane Steadman registered the trademark UGH-BOOT
on the Australian Trade Mark Registry. This registration was
subsequently sold to UGG Holdings Inc. in early 1995. In August 1995,
Deckers Brands purchased UGG Holdings, and in 1999 registered UGG
Holdings trademarks, including the UGG AUSTRALIA label, in Australia.
However, attempts by Deckers to stop other traders using the "UGG " mark
in Australia led to a decision by IP Australia that "UGG " is a generic
term in Australia and New Zealand to which Deckers did not have trade
mark rights. Nevertheless, Deckers holds registrations for the UGG
trademark in the United States, China and over 130 other countries.
Learn about the
UGG trademark complexity.
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