The brand was founded in 2005 by childhood best friends -
Justin Timberlake and Trace Ayala. The name derives from
both Justin and Trace’s grandfathers, making the brand more
personal and rooted in their family heritage.
William Rast is an American clothing line founded by
Justin Timberlake and Trace Ayala. It is most known for their premium
jeans. On October 17, 2006, Justin Timberlake and Trace Ayala put on their
first fashion show to launch their new William Rast clothing line. The
label also produces other clothing items such as jackets and tops. The
company started first as a denim line, later evolving into a men’s and
women’s clothing line.
The premium denim space was designed reflecting Justin and Trace’s
lifestyle - think Tennessee meets Hollywood, Rat-Pack meets James Dean.
Learn more about the
Rast fashion brand.
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