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Wonderbra For Women: Learn About The Wonderbra Fashion Brand For Women presented by Apparel Search

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In this area of the Apparel Search fashion brand directory, you will find women's fashion brands from leading apparel companies and fashion designers.  On this particular page, you will find information regarding women's clothing with the Wonderbra brand.  You are welcome to utilize this section of our clothing guide to review Wonderbra news, Wonderbra blog posts, Wonderbra photos, and more.

Bras, underwear, bridal lingerie, and more.

Wonderbra, the most glamorous brand's adventure began on the other side of the world. In 1935 it was launched in the United States to live the American dream.

Since the 1990s, it has been catapulted into the European spotlight. With its incredibly convincing assets, the brand always manages to capture your attention with advertising campaigns whose sexy and slightly cheeky tone reveal iconic lingerie and legendary muses.

 It is constantly expanding and increasing its expertise, offering not just a simple push-up bra but a range of varied shapes and cleavage effects, in the latest styles, which adapt to your lifestyle. An innovation leader, Wonderbra continues to develop solutions for a ravishing cleavage whatever the event.

Wonderbra Lingerie Brand

The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.  

Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label in most of the world.

Corporate history of the brand ownership:  In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods which later became Sara Lee Corporation.  In 2006, Sara Lee sold its intimate apparel brands. The Wonderbra trademark is the property of Canadelle Limited Partnership of Canada, which is a wholly owned subsidiary of HanesBrands Inc. HanesBrands Inc. owns the license to sell and distribute apparel products under the Wonderbra trademark in all countries except the member states of the European Union, several other European nations and South Africa; in these other markets, an affiliate of Sun Capital Partners owns the license under the Dim Branded Apparel group which is headquartered in Paris.

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If you have changed your mind and do not wish to research the brand Wonderbra, you can use the search engine on this page to find another clothing label that may be of more interest.

When you are ready to research additional fashion brands for women you can try the following pages to find our alphabetical list of women's fashion brands.

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Have you seen our Fashion Designer Directory section.

Apparel Search is a leading guide to fashion, style, clothing, glam and all things relevant to apparel.  We hope that you find this Wonderbra page to be helpful.

The clothing that you are wearing today is most definitely in style. You are clearly a trendsetter.

Wonderbra supports you from morning to night, enhances your cleavage and reveals your figure.  Find unique, creative and glamorous lingerie collections, for any woman's needs, shape and size. Bustier bras, push-up strapless bras, or cleavage enhancing bras, briefs, thongs or high waist briefs.

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