Bras, underwear, bridal lingerie, and more.
Wonderbra, the most glamorous brand's adventure began on the other side
of the world. In 1935 it was launched in the United States to live the
Since the 1990s, it has been catapulted into the European spotlight.
With its incredibly convincing assets, the brand always manages to capture
your attention with advertising campaigns whose sexy and slightly cheeky
tone reveal iconic lingerie and legendary muses.
It is constantly expanding and increasing its expertise, offering
not just a simple push-up bra but a range of varied shapes and cleavage
effects, in the latest styles, which adapt to your lifestyle. An
innovation leader, Wonderbra continues to develop solutions for a
ravishing cleavage whatever the event.
The Wonderbra is a type of push-up underwire brassiere that gained
worldwide prominence in the 1990s. Although the Wonderbra name was first
trademarked in the U.S. in 1955, the brand was developed in Canada. Moses
(Moe) Nadler, founder and majority owner of the Canadian Lady
Corset Company, licensed the trademark for the Canadian market in
1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra,
the company." In 1961 the company introduced the Model 1300 plunge push-up
bra. This bra became one of the best-selling Canadian styles and is
virtually identical to today's Wonderbra.
Since 1994, the Wonderbra has expanded from the single push-up design
into a full-range lingerie fashion label in most of the world.
Corporate history of the brand ownership: In 1968, Canadian
Lady changed its name to Canadian Lady-Canadelle Inc., was sold
to Consolidated Foods which later became
Sara Lee Corporation. In 2006, Sara Lee sold its intimate
apparel brands. The Wonderbra trademark is the property of Canadelle
Limited Partnership of Canada, which is a wholly owned subsidiary of
HanesBrands Inc. owns the license to sell and distribute apparel
products under the Wonderbra trademark in all countries
except the member states of the European
Union, several other European nations and South Africa; in these other
markets, an affiliate of Sun Capital Partners owns the license under the
Dim Branded Apparel group which is headquartered in Paris.
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