Focus in the moment and share your fashion with the world.
People are craving a more vicarious experience when they visit social
media websites. We now want to become part of each others
experiences. Live video, 360 degree photos and videos, real-time
posting and other techniques are engrossing us in shared experiences.
Social media is a way for fashion brands and clothing stores to
communicate with consumers. In addition to marketing to consumers
the platforms are allowing apparel & footwear companies to provide
customer service to consumers and potential consumers. In 2017 the
clothing industry will see an increase in interactivity and customer
service communication between fashion brands and consumers.
Surprise, surprise, surprise, very little change this year in regard
to the popular services.
However, we are adding SnapChat & Instagram to the list this year.
Facebook - Founded on February
4, 2004 and have never looked back. We are not going to get into
the merits of Facebook because we assume you are already familiar with
the company and services. Let's just leave it at, they are a
leading social media company in 2017. Obviously, this company can
not be left off a "best of social websites" list.
SnapChat (now called Snap)-
Life's more fun when you live in the moment! They are starting to use
real world glasses to snap photos to share online.
Instagram: Instagram is a fun
and quirky way to share your life with friends through a series of
pictures. The company was founded by Kevin Systrom. Snap a
photo with your mobile phone, then choose a filter to transform the
image into a memory to keep around forever. They are building Instagram
to allow you to experience moments in your friends' lives through
pictures as they happen. You can share what your wearing with the world
Google+: Google+ which is
pronounced and sometimes written as Google Plus is an interest-based
social network that is owned and operated by Google. Many fashion
companies and style savvy people utilize the system on a daily basis.
You can meet up with other like minded people and share your thoughts
with one another. Released December 6, 2012, Google+ Communities
allow users to create ongoing conversations about particular topics.
A worthy topic would obviously be clothing, shoes, beauty products, etc.
LinkedIn - The site officially
launched on May 5, 2003. At the end of the first month in operation,
LinkedIn had a total of 4,500 members in the network. More
recently, LinkedIn operates the world’s largest professional network on
the Internet with more than 500 million members in over 200 countries
Pinterest: Pinterest is the
world’s catalog of ideas. Find and save style inspiration, color trends,
wardrobe concepts and other ideas to try. Great place to find trendy
clothing, footwear, and jewelry.
Network (our social networking site for the garment industry)
Youtube: Youtube is not only for watching videos. It is truly
a social experience if you make use of the comments section.
However, please don't be a troll. Share nice thoughts about
clothes, shoes, and styles.
Social media are computer-mediated tools that allow people to create,
share, or exchange information, career interests, ideas, and
pictures/videos in virtual communities and networks. The best
activity on social media is writing about or sharing information
regarding clothing, shoes, or fashion accessories. Anything
regarding style relevant topics, is perfect for sharing on social media.
Write emotional, practical, imaginative, and informative posts.
That is the best way to find engagement and the possibility of going
viral. By the way, you really should tell your friends to visit
this page of our website. That would be very kind of you and will
earn you some fabulous good karma credits.
Learn more about
social media's effect on fashion and the apparel industry.