Products
Patagonia offers many varieties of outdoor clothing.
Many of their products are marketed towards skiers,
campers, surfers, hikers, rock climbers, Nordic skiers
and others. Patagonia employs a flex-time policy,
allowing employees to take time off to go surfing.[1]
Because of its high prices and perceived yuppie image
it is known as 'Patagucci' or 'Pradagonia' among many
hikers and climbers.
Environmental activities
Patagonia is a major contributor to environmental
groups. Patagonia commits 1% of their total sales or 10%
of their profit, whichever is more, to environmental
groups. Since 1985, when the program was first started,
Patagonia has donated $25 million to over 1,000
organizations.
Patagonia co-founded the alliance 1% For the Planet.
This is an alliance of businesses who, like Patagonia,
commit at least 1% of their total sales to the
environment.
Patagonia often features their environmental
campaigns in their catalogues and advertisements. Many
of their recent campaigns include work with preventing
oil drilling in the Alaska Wildlife Refuge, "Ocean As A
Wilderness", and "Don't Dam Patagonia".
In early 2008, Patagonia won the 'Eco Brand of the
Year' award at the Volvo Ecodesign Forum during the ISPO
Trade Show in Munich.[2]
References
External links
