No shoes, no shirt, no service

Whereas in much of Europe, and in particular in Italy, dressing well is standard behaviour, in America the norm is for a more dressed down appearance. The aphorism "no shoes, no shirt, no service" captures their commonly promulgated dress code, and sometimes appears on signs posted at commercial establishments such as restaurants and shopping malls. Another common aphorism claims "this store is not a beach", a phrase recited almost automatically by store employees when encountering someone who does not meet the minimum standards of body covering, modesty, decency, or the like. Beaches and urban beaches push these boundaries, as people wander from a beachlike setting to stores and restaurants nearby.

Many of the stores and restaurants on or near beaches have such dress codes but do not enforce them. For example, the Sunnyside Cafe, located at the Sunnyside Bathing Pavilion in Toronto, Canada, often does not enforce the "shirts, shoes" dress code.

The "no shoes, no shirt" slogan appears so prevalently in some settings that it has become the target of mockery and flagrant disregard. Groups that don't like dress codes, such as barefooters, often deliberately disregard this specific dress code, as a form of breaching experiment or beaching experiment. Such action research, as well as activism, including deliberate violation by lawyers (deliberately violating no-shirts and no-shoes laws), is becoming more common. Musicians have also mocked this dress code, for instance Kenny Chesney sings the song No Shirt, No Shoes, No Problems.

Inverse dress codes

Reverse dress codes, sometimes referred to as "undress codes", set forth an upper bound, rather than a lower bound, on body covering. An example of an undress code, is the one commonly enforced in modern communal bathing facilities. For example, in Schwaben Quellen no clothing of any kind is allowed. Other less strict undress codes are common in public pools, especially indoor pools, in which shoes and shirts are not allowed. This undress code is an exact reversal of the ubiquitous "no shoes, no shirt, no service" dress code that exists almost everywhere outside the public bathing environment.

Places where nudism is practised may be "clothing optional", or nudity may be compulsory, with exceptions, see manners in nudism.

Gender and clothing

Various traditions suggests that certain items of clothing intrinsically suit different gender roles. In particular, the wearing of skirts and trousers has given rise to common phrases expressing implied restrictions in use and disapproval of offending behaviour. For example, ancient Greeks often considered the wearing of trousers by Persian men as a sign of effeminacy.

Extreme flouting of conventions in this area may earn the label "cross-dressing".

Clothing deficiencies

Clothing deficiencies may reduce functionality and/or be unaesthetic, but also be considered socially improper. As far as other people know, a deficiency during the rest of the day after an "accident" such as a button falling off, a stain, or a tear, is more "forgivable" than putting on clothing like that on a new day. For poor people, deficiencies which are difficult or expensive to fix, these are not really improper, but just somewhat sad, but understandable.

Possible deficiencies in clothing itself may include:

• stains
• faded colour
• smell
• tears
• broken seams
• thin spots
• holes
• missing buttons
• broken zippers

One or more safety pins may temporarily alleviate some of these imperfections.

Possible inappropriate clothing relative to the person wearing it includes garments:

• too large (wide, long)
• too small (tight, short)
• not corresponding to the sex, age or peer group of the wearer

Possible "inappropriate" or socially unacceptable ways of wearing clothing include:

• unbuttoned (notably the fly)
• unzipped (ditto)
• backward
• inside-out
• mis-matched socks
• a wide dress, skirt or shorts exposing underwear or genitals by the way one sits, or when blown upwards (see also Marilyn Monroe), etc.
• a bra, wrongly positioned, revealing a breast (one such "wardrobe malfunction" has become notorious: see Janet Jackson).

Possible "inappropriate" or socially unacceptable situations of wetness include:

• transparency, due to wetness (or thin spots), exposing underwear or intimate parts
• wetness due to sweat
• wetness apparently due to urine, etc.

Possible inappropriateness regarding day-to-day variation of clothing:

• too little variation.

Possible inappropriateness of clothing relative to the occasion (note also the concept of dress code):

• too bright or merry for a serious or sad occasion, for example at a job interview or at a funeral
• too somber for a festive occasion
• insufficiently modest
• too formal
• causes a potential breakdown of the command chain (for example, in school situations, a teacher is required to adhere to a much stricter dress code than the students)

See also wardrobe malfunction.

Deliberate violation of clothing taboos

Of course some of these clothing faux pas may occur intentionally for reasons of fashion or personal preference. For example, people may wear intentionally oversized clothing. For instance, the teenage boys of rap duo Kris Kross wore all of their clothes backwards and extremely baggy.

A common deliberate violation of clothing taboos is the removal of the shirt, together with pulling down the pants to show the underpants

The trend in underwear has moved toward underwear that looks less like underwear, e.g. instead of white briefs that say "Mr Brief" or "Fruit of the Loom" in large letters around the waistband, trends have shifted toward undergarments that look like bathing suits or beach shorts. However, some people are going back to the plain white underwear with bold underwearlike lettering around the waistband, i.e. familiar underwear brand names around the waistband, to enhance the violation of the taboo against showing underwear as a fashion statement. For women, deliberately showing bra straps has also become fashionable.

Mooning is the deliberate baring of the buttocks as a gesture of teasing or contempt.

Underwearing

See also underwearing.

Some people strip down to their underwear as a fashion statement, as a form of protest, or to get attention (i.e. for advertisement), in cases where one does not want to go as far as being nude. As a fashion statement, Tommy Hilfiger ran a series of large billboard advertisements showing mixed-gender groups wearing only their underwear in public. For example, groups were shown at outdoor splash areas, frolicking in nothing but their underwear. This implied a certain spontaneity, as one might find at an urban beach where people decide to strip to their underwear to cool off in a fountain on a hot summer day. Traditionally, people would need a bathing suit, but because of the popularization of underwearing, the taboo against showing underwear has been weakened, and in some ways reversed, making the showing of underwear actually fashionable.

Some groups protesting against fur have adopted the phrase "I'd rather be in my underwear than wear fur". Members may confirm their words by stripping to their underwear in public.

As a form of attention-getting, freshpair.com has created "National Underwear Day" and had large numbers of models walk through Times Square wearing nothing but their underwear. This helped to draw tremendous attention to the day and to freshpair.com.

Reversalism in the sociology of clothing

Social attitudes to clothing have brought about various rules and social conventions, such as keeping the body covered, and not showing underwear in public. The backlash against these social norms has become a traditional form of rebellion.

Also, during the 2001 anthrax attacks, large numbers of people stripped to their underwear in parking lots and other public places, for hosing down by fire departments, often in front of TV news crews covering the events.

On the other hand, some people are unwilling to violate their self-imposed and fully internalized social norms of body covering, even in a situation where mass stripdowns and washdowns could save their lives.