Aéropostale, Inc., usually referred to as Aéropostale
or Aéro, is an American
clothing retailer that sells casual
clothing with over 900 stores in the
United States, Canada, the Dominican
Republic, Puerto Rico, Peru and the United Arab Emirates. Their
stores tend to be located in
shopping malls and large marketing
areas. Aéropostale sells fashion apparel including shirts,
jeans, bras and thongs, accessories, jackets, sweaters, and bathing
suits. Their clothing is targeted at 14–17 year olds and typically
sold at prices under $50. Aéropostale formerly also had a
surf clothing brand called Jimmy'Z that was a 14 store chain launched
in 2005 and ended operations in early 2009. Building on the success
of the Aéropostale teen brand, the company is planning to
launch a new kids apparel chain called P.S. from Aéropostale
The first Aéropostale store was opened in
New York City.
The Aéropostale name is French for "air
mail" and originated from the 1920s French/Latin-American
airmail firm, Compagnie Générale Aéropostale.
The company was created and owned by Federated Department
Stores. It was sold off in 1998 to MSS Delaware
Inc, a private investment group which later took
the company public.
Aéropostale launched its
webstore in early
2005. Total net sales from the webstore for
fiscal 2008 was $79.1 million.
In the summer of 2006, it was announced that Aéropostale
would enter the Canadian market. On August 3, 2007,
the first Canadian Aéropostale store opened
in White Oaks Mall in London, Ontario.
In September 2006, Aeropostle opened its first store
in the Dominican Republic, located in Acropolis
Plaza in Santo Domingo. In May 2008, Aéropostale
opened its first store in Puerto Rico at Plaza Carolina.
The weeks following Aéropostale opened two
more stores located in Plaza Las Américas
and in Prime Outlets-Puerto Rico. The company plans
to open 12 to 14 more stores in Puerto Rico by 2010.
As of April 2009, Aéropostale also has an
operating store located in the Jockey Plaza shopping
center in Lima, Peru.
In March 2009, Aéropostale expanded its operations
to the Middle East, opening its first store in Dubai.
The company plans to open over 20 stores in the
region over the next few years, including stores
in theUAE, Kuwait, Bahrain and Qatar.
Aéropostale had a surf clothing brand called
Jimmy'Z, which launched in 2005. In early 2009,
Aéropostale closed its 14-store Jimmy'Z chain.
The Jimmy'Z stores were based originally on a surf
lifestyle and later evolved into Hollywood and celebrity-inspired
lines. The Jimmy'Z stores, located in New York City,
Pennsylvania, Missouri, Illinois, and Texas were
designed to look like nightclubs with music, video,
and lounge areas to enhance the ambiance of the
stores.To leverage the strength of the Aéropostale
teen and adult brand, the company plans to focus
its energies on its namesake chain and a new chain
called 'P.S. from Aéropostale' geared at
young children. P.S. from Aéropostale will
offer apparel at value prices to the 7–12 age market.
The company plans to open the first P.S. stores
in June 2009 and approximately nine more P.S. stores
in fiscal 2009.
Aéropostale's mainly competes
with other young fashion companies,
Fitch, all of which generate
more in net sales than Aéropostale.
In 2007, Aéropostale generated
$1.59 billion in net sales, while
its larger competitors, American
Eagle and Abercrombie & Fitch,
reported sales of $3.7 billion and
$3 billion, respectively.
In 2007, the company began doingpromotions
with successful figures to increase
brand awareness. The first promotion
was selling the Fall Out Boy album,
Infinity on High, with a store-exclusive
T-shirt. Other offers include a
free beach towel with every fifty
dollar purchase, and a free holiday
bear with a purchase of over one
hundred dollars, each promotion
in its respective season. These
holiday bears are also donated by
Aéropostale stores to local
charities in their respective communities.
In 2008, Aéropostale along
with not-for-profit youth organization
Do Something launched Teens for
Jeans, a campaign to raise awareness
of teen homelessness. Stores would
collect lightly used jeans and donate
them to local charities. In return,
donators received a 20% (2008) or
25% (2009) discount on a new pair
of Aéropostale jeans. In
2008, the campaign raised over 125,000
pairs of jeans. In 2008 and 2009,
Aéropostale donated 10,000
pairs of new jeans to the campaign.
Also they promoted the show Greek
Season 1 DVD with a free T-shirt
with a $50 purchase.