Bangledox Eco-friendly Clothing Company (pronounced
ban'gel-dox) is an
clothing and accessories
online retail store.
The Hispanic-owned company is headquartered in Chicago,IL.,
and was created in 2000 in Saint Robert, Missouri.
A retailer of green fashion apparel and a manufacturer
As of 2009, it manufactures all the products by
hand in a small warehouse located in the U.S.
company incorporates environmentally safe sustainable
into their clothing line, including: eco-friendly
non-toxic inks and teas to dye their clothing, and
Bangledox was founded on June 1, 2000 as a sustainable
T-shirt company, selling hand-painted organic apparel
in local flea markets, and officially became Bangledox,
Inc. in 2003. The company wanted a name that would
appeal to all markets, and after researching for
months, Bangledox was chosen for its originality.
Bangledox markets its products under its own brand
as Bangledox Eco-friendly Clothing, and Bangledox
Footwear and Bangledox Apparel. Bangledox trademark "We're
not just a Brand. We're a movement."®
is meant to create awareness of global warning through
its message, and the company is grounded in the
concept that the clothing industry and environment
Bangledox was founded by Latina entrepreneur and
environmentalist Marta Mele'cio, whose experience
echoes many other entrepreneurs' beginningsafter losing her corporate job, she knew that
whatever venture she started had to follow her beliefs
in helping preserve the planets natural resources
and not pollute them with harsh or toxic chemicals.
The company initially operated as a small retailer
selling t-shirts at outdoor events. After a humble
start at local flea markets, the company launched
its first online store to the public in 2003. Bangledox
Eco-Friendly Clothing - Worldwide Dinky mascot was
later introduced. The company's first product was
based on the "recycle" logo design.
The company's goal is "To spread the word on
the environmental concerns and informing you of
what you can do on your part to help preserve the
planet's natural resources through our tips and
resources pages". The idea is to make the public
aware of the harmfulness of chemicals and synthetic
dyes to the environment and thus the importance
of resorting to eco-friendly clothing. Bangledox
Clothing® is not sold in any stores.
By 2004, Bangledox had reached an agreement with
the lead singer of Chicago-based Latino group 'Los
Cocodrillos' to appear in advertisement for the
company. Its growth is mainly do to 'word-of-mouth'
advertising, rather than traditional ads.
The company has plans for expanding its brand with
future U.S. retail locations.
Bangledox's headquarters are in Chicago, IL. It
creates its line by hand in the US.
Bangledox is a large participant in their own manufacturing,
many of their processes positively contribute to
the environment by decreasing the usage of energy
and the use of non-toxic materials. The expanding
affects the environment by increasing its water
deficit, climate change, pollution, and fossil fuel
and raw material consumption. Bangledox practices
do not adversely affect the environment. The materials
used are natural fibers and products: organic cottons,
teas and non-toxic paints, hemp, and
Bangledox's marketing strategy is an important component
of the company's growth and success. Bangledox is
positioned as an independent family-owned brand,
selling eco-friendly and sustainable products at
fair prices. Bangledox attracts customers with a
marketing strategy centering around a brand image,
sponsorships and networking which is attained by
distinctive message and the advertising slogan: "We're
more than just a brand. We're a movement".